Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Agencies need this Book on their Coffee Table

    Many years ago I went to my boss with, what I thought, was an incredible idea to boost garage sale classified advertisements. Build an online application where a subscriber can find their home and plot a day of garage sale…

  • The Gap in Marketing Technology?

    1.webp” alt=”Olympics Relay Drop” title=”Olympics Relay Drop” width=”360″ height=”202″ class=”alignright size-full tie-image4495″ align=”right” />Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find…

  • Safari 4 Released – Firebuggishly Great!

    Just installed the newest Safari (OS X Leopard, version 4) and there’s a couple great features I’ve already discovered. The most obvious addition is the panoramic preview of the sites you visit most (hmmm… something perhaps borrowed from Firefox?). 1.webp”…

  • Why Bing Wins Video Search over Google

    Google may be paying a little too much attention to text. Take a look at the stark difference between Google’s video search results and Bing’s video search results. I don’t often give Microsoft credit in the usability department – but…

  • Screen Shot 2016 04 24 at 9.55.46 AM

    Vendor Client Relationships in Real Life

    My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I’d be glad to meet that rate but the work would take twice as long.…

  • computer tired

    What’s the ROI on Headaches?

    Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. 1.webp” alt=”people-technology”…

  • Screen Shot 2016 04 16 at 10.20.28 PM

    Bing It On!

    Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last…

  • Customer Service Versus Corporate Hiearchy

    It’s Time to Turn Your Company Upside Down

    When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not…

  • Pink: When Business Is Bare

    1.webp” alt=”Victoria Secret Pink” title=”Victoria Secret Pink” width=”300″ height=”166″ class=”alignright size-medium tie-image4246″ />When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this…

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