Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
Set Expectations with an Acceptance Agreement
As a marketer, you’re probably relying on a lot of third party applications and resources to bring your campaigns to life. I’ve written before about how setting expectations with your customers drives customer satisfaction… there’s also a way that you can help drive your own satisfaction – build an acceptance agreement to set the tone with your third party relationships.…
- Advertising Technology
Skip The Resume and the Job Fair
On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need to have their presence known, need to have photos out there that people can see. They need to step outside…
- Analytics & Testing
Track Multiple Authors with Google Analytics
On a multiple author site, each author can post in a multitude of categories, it’s nearly impossible to identify each author’s contributions to the overall strategy of the site. I was doing some testing with this recently and identified a nice simple way of measuring traffic by each author. Google Analytics has the ability to track additional virtual pages. This…
- Analytics & Testing
Ignore, Measure and Focus
Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider – not just the advice – but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company that I had the pleasure of speaking with over the last…
Can Bloggers become The Fourth Estate?
Nobility is the First Estate, the Church is the Second, the People are the Third… and Journalism was always thought to be the Fourth Estate. As newspapers began losing interest in being a watchdog for the people and – instead – focusing on profitability, publishers began looking at journalism as the filler between advertisements rather than the purpose in life.…
- Paid and Organic Search Marketing
Check your Content Strategy with Google Search Console
Many people know of Google Search Console for site submissions and verifying robots files, sitemaps and indexing. Not enough people utilize the search statistics to get a clear strategy for their site content, though. Navigate to Statistics > Top Search Queries and you’ll find a fantastic data grid: On the left side of the grid are the Top Search Queries…
Traffic is Relative, I Have Enough
Growing traffic. Everyone seems obsessed with getting their content out there to as many places and searches they possibly can. For a business, it’s always cool to get national or regional recognition that gets some interest flowing in your company. Is it the right traffic, though? Working in the Newspaper industry gave me a fascinating look at the ridiculous chase…
- Social Media & Influencer Marketing
Video: How to Publish Your Blog on Twitter
I completed this video last night to provide our clients with instruction on how to publish their blog on Twitter via Twitterfeed and an RSS feed. It’s applicable to any application with an RSS feed, so thought I’d share it here as well!
- Content Marketing
Three Keys to Leveraging Your Content
Many marketers leverage one piece of technology that they enjoy or are comfortable with and ignore the others. I’m a huge proponent of automation and the marketer leveraging their messaging in any way, shape, or form – so much as it never does harm to their marketing efforts. With regard to a company leveraging content through its site, articles, whitepapers,…
