Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Garage Sale Mapper: My Killed Idea That Was Never Built… But Is Documented
Back when newspapers were fighting to stay relevant in a digital world, I had what I thought was a breakthrough idea. Working at a local paper, I noticed how garage sale ads consistently filled our shrinking classified section. They were…
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The Gap in Marketing Technology?
1.webp" alt="Olympics Relay Drop" title="Olympics Relay Drop" width="360" height="202" class="alignright size-full wp-image-4495" align="right" />Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find…
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Vendor Client Relationships in Real Life
My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I'd be glad to meet that rate but the work would take twice as long.…
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Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee . Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and…
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What’s the ROI on Headaches?
Software companies and software as a service companies think they're selling technology. Selling technology is easy... it has dimensions, takes up space, has definable features, limits, capabilities... and costs. The problem is that most people aren't buying technology. 1.webp" alt="people-technology"…
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Bing It On!
Microsoft is taking Google head on with a word that's been synonymous with search and Google = relevance. Here's the first commercial that Microsoft is running . I truly hope that Microsoft can aggressively challenge Google with Bing . For…
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It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top... in order of importance . It's…
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Pink: When Business Is Bare
1.webp" alt="Victoria Secret Pink" title="Victoria Secret Pink" width="300" height="166" class="alignright size-medium wp-image-4246" />When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this…
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Brand Perfection is Dead
In the past few weeks I've spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand…
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Does Apple’s Marketing Suck?
Who's marketing is really winning here, Apple or Microsoft? This post was inspired by a conversation I joined regarding Microsoft gaining some ground back against Apple. The conversation continued on Twitter with a great tweet from Kara: https://twitter.com/karaweber/status/1931656148?s=20 ...
