Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Makes a Great Analyst?
At the eMetrics Marketing Optimization Summit, we had an interesting conversation on what makes a great data analyst. With a room full of analysts in the room, it’s an excellent question. Generally, the team I worked with agreed that there were business analysts and data analysts – and the expectations on each were a bit different. Business analysts provide information…
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Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…
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Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package. It’s an ingenious…
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Video: Twitter in Real Life
This might be the greatest example of the insanity of Twitter. I think I follow 5,000 people because one out of every 1,000 tweets is useful. Watch the video and you’ll see what I see. Even with all the insanity, I still love Twitter though! That’s where I found this video, of course!
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The Most Important Feature of Your Corporate Blog
Tonight I had a great time at Confluence, an Indianapolis networking event, where we reunited a team to speak on the Do’s and Don’ts of Corporate Blogging. I was joined by fellow industry professionals Rhoda Israelov, Rodger Johnson, Kyle Lacy and Kevin Hood. There were minor differences in agreement over command and control of a corporate blog, but I believe…
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HUGE PROFITS… Secrets Revealed Now!
No, my site was not attacked by a spammer. This is still Doug writing this post and I’m doing it under my own free will. Have you ever hit a web page that advertises that they’re going to reveal all the secrets of the problems you’re looking to solve? The page starts with some incredibly written, formulaic text that sucks…
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Analytical + Creative = Social Media Success
What are the characteristics that drive success in social media? As we continue to grow at work, we’re looking for talent and need the right mix. My son is an honors math student… and a musician. My daughter is a singer… and a math wiz. I’m very analytical… but love being creative in my writing and design. Music is definitely…
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Super Crunchers by Ian Ayres
Regular readers of my blog know that I’ve always been an advocate of measurement. A career in database marketing opened my eyes to the power of data and its ability to accurately assist marketing efforts. Attending the Webtrends Engage Conference was quite an inspiration and has really put me on a crusade to ensure companies measure and analyze their online…
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Stepping into Cross Media Optimization
There were quite a few sessions at the Webtrends Engage 2009 Conference that spoke to the power of data integration and its positive impact on business results. Many companies start with an enormous datamart design and then move backwards – trying to make everything fit into their data model. It’s a flawed process since processes continuously change… you’ll never successfully…
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What’s your Strategy for Customer Recovery?
In many posts I’ve spoken about “get, keep and grow” strategies for companies to grow their business, but one aspect I don’t think I’ve ever written about is recovering customers. Since I’m in the software industry, I’ve rarely seen customers return so we’ve not incorporated tactics to try to win a customer back. That’s not to say it should not…
