Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Very Few Can Master Viral like This!
Congratulations to JCPenney on this fantastic viral campaign. The Doghouse website has even more features and the video in high resolution. Check out the audio on the Get Out of the Dog House Page. Note: One minor improvement I would…
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Share your Slides with Slideshare, Facebook and LinkedIn
One of the benefits of working with a company that specializes in blogging for SEO is that it gives us some inside connections to SEO experts who have accomplished quite a bit of testing and experimentation. Today I had a…
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Am I an A**hole?
Am I an a**hole? Readers of my blog typically stick up for me and speak to the respect, passion, and compassion I try to provide through my blog. It’s definitely a persona that I project and one that I try…
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Autotarget: A Behavioral Marketing Engine for Email
Database marketing is all about indexing behaviors, demographics and doing predictive analytics on your prospects in order to market to them more intelligently. I actually wrote a product plan a few years ago to statistically score email subscribers based on…
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Stop Bailing, Let’s Invest in the Opportunity of Social Media
Americans hate to lose a war, period. In one view, the dying automotive industry is a war we think we’re losing. I don’t believe we’re losing anything; I believe we’re progressing. Jobs moving overseas always sound ominous, but people ignore…
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Eye Have A Spelling Chequer
I just finished reading Righting the Mother Tongue: From Old English to Email, the Tangled Story of English Spelling, by David Wolman. You may not know what orthography and etymology are, and that’s okay. I know I’m a butcher of…
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Video: Content versus Backlinks
A lot of folks spend and sell their time on the optimization of their website, and wind up scratching their heads when another site has greater ranking but isn’t optimized. It’s because optimizing the content is only half the battle,…
