Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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We Hired an Attorney Today
It's not a bad thing. Every week, for more than a year, I've had a reminder from 43 things to Start a Successful Business . That's a tall order! Starting a business is one thing, making it successful is quite…
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WordPress and MySQL: What’s Your Word Count?
There's been some talk on blogs about the average word count of a WordPress post. Some light has been shed that search engines will only weigh the impact of the first x number of characters, where x is currently unknown.…
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Google Adsense Now Monetizing my Feed
For quite some time I ran affiliate marketing ads in my feed using the PostPost plugin I developed for WordPress and Commission Junction advertisements. It wasn't really a source of any significant revenue, though, perhaps a few dollars a month.…
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The New Business “Cards” Are Here!
When I posted about purchasing some new business cards , I received some great recommendations. Included were metal business cards and even a business card using a tag cloud. I decided to go in a completely opposite direction from my…
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Starbucks: The Inflation and Devaluation of a Brand
The United States really didn't understand what coffee could taste like. Coffee grinds were flavored with chips for a long time, which helped maximize the profits of coffee companies. I had a friend who worked in a packaging plant, specifically…
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Recommendations for Business Cards?
My son and I are watching American Psycho. It's a disturbing movie, but the business card scene is my favorite (Huey Lewis is a close second). I've had blog-based business cards for a while, but now that I've changed my…
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Blogging for Business: New Tricks for Old Dogs
No one can argue the absolute dominance of blogs on popularity and, in turn, search engine ranking. The popularity of blogs comes from this new method of communication that has evolved on the web - more personable, less refined and…
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Tuned In: Deciding New Products, Services or Features
This week I received Tuned In from Pragmatic Marketing, and it’s already proving to be one of those rare business books that’s both accessible and transformative. I’m about a third of the way through it, and it’s making me rethink…
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True Story: Drop Database? Click… Doh!
The following is a true story, dated today at approximately 11:00 AM while on my way out to lunch. This is NOT a paid post, but I have added a HUGE link to the company in appreciation of them saving…
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Configuring an Internal PC for External Access
With the adoption of firewalls and routers, connecting to another computer via the Internet has become a real challenge. If you'd like to configure your computer so external access is possible, there are some in-depth configuration changes that you need…
