Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Mobile Marketing, Messaging, and Apps
Testing Leadership with Telecommuting
This evening I met with Pat Coyle and other Smoosiers at Pat’s Open House at Smaller Indiana Headquarters. One great discussion I had was with Lalita Amos, a Leadership Coach and Human Resource Specialist, Purdue Alumni, and Adjunct Professor at NYU. I had the pleasure of sharing the stage with Lalita when I spoke to the IABC about the use…
- Social Media & Influencer Marketing
Social Media and the Business Strategy
Seems like an appropriate cartoon (from Geek and Poke) after my presentation on Social Media and Business. Found via Search Engine People.
Firefox 3 Review, Robots, Add-ons and Tweaks
It’s the second day with Mozilla Firefox 3 and I’ve already dislodged Safari from my dock. The browser is quite fast (I’m guessing until all my popular add-ons and a few security updates arrive). I believe it’s worth the upgrade and I can wait a few days until the add-ons are up to speed. Usability Improvement on the Button Layout…
- Content Marketing
10 Affiliate Marketing Lessons Learned from Jeremy “Shoemoney” Schoemaker
Jeremy Schoemaker, better known as Shoemoney in the digital marketing world, has been an influential figure in Internet marketing for years. Through his courses, blog posts, and public speaking engagements, he has shared valuable insights that have shaped many marketers’ strategies, including myself. Here are ten key lessons I’ve learned from Shoemoney’s teachings: Embrace Transparency: One of the most striking aspects of…
MBP: Micro-Blogging Provider and Protocol
It’s time! You folks may have read about the tiff a while back between Robert Scoble and Twitter. Scoble did meet with Twitter and resolve the situation. Some folks are speaking about a business model with these micro-blogging services where popular users pay for the service. I’d actually like to submit a better proposal and that’s for the net’s micro-blogging…
- Analytics & Testing
Don’t forget online in your offline marketing!
Online consumer behavior is becoming invaluable to online marketers, but has been primarily missed with respect to offline entities. Many companies who have retail stores, as well as online stores, treat the two audiences separately, missing an excellent opportunity to target and track the other. Advanced analytics applications such as WebTrends, Coremetrics, and Omniture have largely been treated as reporting…
Newspapers Continue to Needlessly Kill Themselves
Through Ruth’s blog, I just got done reading a New York Times piece on the Tribune planning to cut 500 pages from 12 of their largest newspapers each week. Newspapers = Toilet Paper I can’t even tell you how insanely upset this makes me… and, as consumers, you should be extremely upset as well. It appears that the Newspaper Industry,…
WordPress: Manage Ads with Ad-minister
Each time I would test some ads on my site, I always had to reach into the theme designer and edit the core them code… something that gets me a little nervous. I’ve tested quite a few ad plugins for my WordPress blog, but none of them were robust enough. This week I finally found what I needed with a…
- Content Marketing
You Won’t Be Blogging Forever
When I speak to folks about blogging, many ask me if blogging is here to stay. Nope. Asking someone if blogging will be here forever is like asking the guys who printed their newspapers with the Gutenberg press the same question. Like the free press, blogging will evolve with technology, bloggers with huge followings will be bought out, and blogs…
