Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Connecting the Dots
Whether you’re selling a product, pushing a website, or marketing your services… all of us have three dots on our sketchpad… acquisition, execution, and retention. For a long time, each of these dots were handled independently. We even organized our departments unique to each of the dots: Sales Department – for acquisition. Production and Operations Department – for execution. Customer…
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Content Marketing
Hardware, Software… Webware?
In the evolution of the computer industry, we’ve had Hardware – the equipment necessary to run the applications. And we had Software, the solutions that utilized those resources to do the work that we could purchase and install from different media. Nowadays, you can download the software without the media. Two Decades of Hardware and Software Hardware has upgrades and…
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Paid and Organic Search Marketing
Callcenter Suicide
On Saturday, we worked with a call center and one of our clients. I had that fuzzy, gut feeling that it wasn’t going to go well. My gut was right. While we had our application complete and resources sitting idle for months, the callcenter didn’t touch anything. We had a demo and only their developer showed up. The client called…
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Content Marketing
Google Docs Explained
Google Docs has really been a blessing for the company I work for. We’re a young company of 5 (just hired our fifth!) and we don’t have a server or shared network appliance. Quite honestly, we don’t need one. When I started, all documentation was simply passed around via email and quickly became confusing! I fired up Google Docs and…
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It’s the Last 10 Percent
In the last few months, we’ve had at least a dozen releases of new functionality in our application and our integrations. Unfortunately, we also have a few projects that were started many, many months ago prior to my arrival that still aren’t ready for production. It’s not the team’s fault, but it’s now my responsibility to get to production. There’s…
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Content Marketing
Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily – we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run out of great content on a corporate website is…
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Content Marketing
The Ultimate Sales Machine: Mastering the Art and Science of Sales Success
In his groundbreaking book The Ultimate Sales Machine, the late Chet Holmes presents a masterful framework for sales excellence that has stood the test of time. Drawing from decades of experience working with companies of all sizes, Holmes distilled the essence of sales success into twelve core strategies that, when implemented with what he calls pigheaded discipline and determination, can…
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Content Marketing
WordPress: Related Post Tweaking
If you’re using WordPress, one of your required plugins should be the Related Post plugin. That said, I noticed that the volume of keywords that were being posted with my Daily Reads were really skewing the Related Post results. As well, I was really surprised that the Related Posts plugin only provided a list of related posts before the post…
