Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
I’m getting tired of FPAM
If you’re on Facebook, you’re getting FPAM’d, aren’t you? It sounds pretty funny, but it’s not. I think that’s what I’m going to start calling it… FPAM = Facebook Spam. My email inbox is full of friend invites, real event invitations, virtual friend invitations, my friends have questions to ask me, I should install this Facebook application, I should be…
That’s One Word…
Here’s someone that was really paying attention at work! When you tell folks the name of your company – and there’s no space in the name, you often state… “That’s Patronpath P-A-T-R-O-N-P-A-T-H… one word…”. We never expected this, though:
The Secret of the Software Industry
It’s an exciting time to be in the software industry. With the dot com boom and bust, and now “web 2.0” and social networking in the mainstream, we’re still in our infancy but growing up. On a grade level, I’d say we’re probably around the 9th grade. We’re still uncomfortable in our skin, we get excited by the the software…
- Content Marketing
Free Download: Numbered and Alphabetized Google Map Markers
I’m finishing up a mapping site for a client this weekend and decided the current marker (icon) collections out there were pretty plain, lacking any dimension. While I was taking a break, I decided to make a new collection. Feel free to download the markers here and use them for commercial or non-commercial use… my only requirement is a nice…
AT&T: A Perfect Sale followed by a Disastrous Delivery
When we decided to move from our office to a new one, one of the first folks I called was AT&T. Nothing was more important in this move than ensuring our fax and phone lines were up. After a couple of voice prompts, the representative quickly picked up the phone and answered every question I had. She was pleasant, knowledgeable,…
- Sales and Marketing Training
Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time, I went to the local Postmaster and got a box of them. When we met with a client who had…
- Content Marketing
GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM and GO-DADDY-DOMAIN.COM from… who else… GoDaddy.com. I’m not sure whether or not John was surprised that he could buy the…
Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Data source: W3Schools Safari hasn’t even made any impact, even with its attempt to push into the Windows market. Perhaps part…
Build your own Custom Startpage with Google Apps
Tonight I decided to take a break but still wanted to add some pizazz with my new job. It’s a small team that I’m working with but it’s pretty cool how open to technology they are. Right off the bat, I moved quite a bit of our shared documents over to Google Docs. It was a great move since we…
- Marketing Books
Can Social Media Cure Depression?
Mark Earl’s book, Herd, has been a tough read for me. Don’t take that the wrong way. It’s an amazing book that I found through Hugh McLeod’s blog. I say ‘tough’ because it’s not a 10,000 foot view. Herd (How to change mass behaviour by harnessing our true nature) is a complex book that thoroughly details a plethora of studies…
