Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Has Evolved Beyond The 40/40/20 Rule
I was organizing my bookshelf this morning and flipped through an old Direct Marketing book, Direct Mail by the Numbers. The USPS published it and was a pretty good guide. When I was running a direct mail business full time, I went to the local Postmaster and got a box of them. When we met with a client who had…
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GoDaddy Claims Trademark Infringement For Go-Daddy Domain Purchased From… GoDaddy
Today, I received a call from a gentleman who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM and GO-DADDY-DOMAIN.COM from… who else… GoDaddy.com. I’m not sure whether or not John was surprised that he could buy the…
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Browser Wars: Internet Explorer continues to Lose to Firefox, What’s Safari?
Click the chart to see it full size. The two browsers to keep an eye on are Internet Explorer and Firefox. Internet Explorer’s total penetration is dropping and Internet Explorer 7’s share seems to be dropping off under Firefox! Given these User Experience and Usability enhancements in core Microsoft products, I’m surprised that the Internet Explorer team hasn’t put out…
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Build your own Custom Startpage with Google Apps
Tonight I decided to take a break but still wanted to add some pizazz with my new job. It’s a small team that I’m working with but it’s pretty cool how open to technology they are. Right off the bat, I moved quite a bit of our shared documents over to Google Docs. It was a great move since we…
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Can Social Media Cure Depression?
Mark Earl’s book, Herd, has been a tough read for me. Don’t take that the wrong way. It’s an amazing book that I found through Hugh McLeod’s blog. I say ‘tough’ because it’s not a 10,000 foot view. Herd (How to change mass behaviour by harnessing our true nature) is a complex book that thoroughly details a plethora of studies…
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Social Media: SAP Global Survey (Part II)
The story behind how I gained interest in Social Media was fairly detailed – a combinations of where I worked, what I did for a living and the influential people in my life. So complex, in fact, that I wrote an entire post on How I got interested in Social Media. Shel passed on additional questions that are just as…
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How did I get interested in Social Media?
When Shel asked for folks who might be interested in providing some response with an SAP Survey on Social Media, I jumped at the opportunity and immediately wrote him. With Shel’s permission, he’s allowed me to post my responses on my blog. This is Part I! Tell me when and how you first got interested in social media. Why? Working…
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The Less I Watch, the Better Things Get!
Sometimes I wonder if long-term goals actually distract us from the job at hand. If you’re always yearning for more, are you ever happy with where you’re at? At times it takes something catastrophic at home or at work for us to figure out all we have to be thankful for. This last week, my blog is back on the…
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Email ROI: A No Brainer for the Large Corporation
We had a fantastic meeting with a national company today and discussed putting an email program into place. The company has over 125,000 clients nationwide, 4,000 salespeople… and no email program. They have 8,000 products with 40 or 50 new products each month that the manufacturers are dying for them to sell. They’re worried about the cost of the email…
