Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Is the next President of the United States running Linux?
Earlier today I read a post about Ron Paul’s website. Interestingly, his site is less of a typical candidate site and more of a mashup of other sources of information about him. What a fantastic idea, and it shows additional transparency. That got me even more curious. What was the site developed on? According to Netcraft, Ron Paul’s site was previously…
Is it really “Social” Media?
I’ve got 36 friends on Facebook, 122 connections on LinkedIn, 178 Members in my MyBlogLog community, a couple dozen on MySpace, about 60 friends on Yahoo! Instant Messenger, 20 on AOL Instant Messenger and a whopping 951 contacts on Plaxo! I’m also on Ryze, MyColts.net, Jaiku, Twitter and I read about a dozen friends’ blogs (among the 300 or so…
- Content Marketing
I might still subscribe to the Newspaper if…
Some of you that know my background understand that I worked in the Newspaper Industry for over a decade. Some of my greatest accomplishments were in the industry, both professionally and technically. It truly saddens me that newspapers are fading… but I don’t think it’s a death, it’s really a suicide. Newspapers watched as classifieds walked to eBay and Craigslist.…
- Marketing & Sales Videos
Four Eyed Monsters
This is a spectacular independent film and perhaps the future of film distribution. It’s more targeted to folks like my son, but I still enjoyed it. The story accurately depicts all the awkwardness of getting into a relationship. It’s slightly edgy at times, but I suppose that’s realistic (and I am getting old). The messages behind the movie are timely…
- Marketing Books
What Does Jump the Shark Mean?
Jumping the Shark is a popular idiom used to describe when a television series, or any other form of entertainment, reaches a point of decline in quality, often due to far-fetched or gimmicky plot developments. The phrase originated in a 1977 episode of the sitcom Happy Days and has since become a widely recognized term in popular culture. In the…
- Advertising Technology
How bad DO sites overstate their number of visitors?
ComScore just released its White Paper on Cookie Deletion. Cookies are little files that web pages access to save information in for marketing, analysis, analytics, and to assist with user experience. For instance, when you check a box to save your login information on a site, it’s typically saved in a Cookie and accessed the next time you open that…
Flickr Uploadr Saves the Day!
I’ve been a modest user of Flickr and really haven’t done much with it. My main reason for using Flickr was the group feature that allowed me to make an I Choose Indy Group for the website I Choose Indy. Joining Groups is a key feature of any social networking site and all of them seem to be catching on…
Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
- Mobile Marketing, Messaging, and Apps
Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the result. Basically, this provides depth to images, not just height and width. This could substantially change the user experience! The…
.NET Blogging Platform
I couldn’t help but laugh when I tried to check out the .NET Blogging Engine that’s just been released: I work in a .NET shop, so I’m sure the developers will give me a hard time about this tomorrow. I think I’ll be sticking to WordPress and PHP/MySQL for quite some time!
