Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
Does Keeping Up Mean Staying Home?
I love music, but I’ve not been to a concert in years. I love sports, but I’ve not played in years (and my girth is beginning to show it). I love great food, but I eat garbage. I love theater, but haven’t seen a show since I lived in Denver. I love going out for a beer, but I’ve only…
- Mobile Marketing, Messaging, and Apps
Microsoft Photosynth Technologies
There are two key features discussed in this TED presentation from Microsoft that are revolutionary. The first is that data can be displayed on a screen, regardless of screen resolution, and only utilize the resources necessary to properly display the result. Basically, this provides depth to images, not just height and width. This could substantially change the user experience! The…
.NET Blogging Platform
I couldn’t help but laugh when I tried to check out the .NET Blogging Engine that’s just been released: I work in a .NET shop, so I’m sure the developers will give me a hard time about this tomorrow. I think I’ll be sticking to WordPress and PHP/MySQL for quite some time!
Plaxo Alpha Preview
I’ve been a huge fan of Plaxo ever since I saw it for the first time. I maintain address books online and offline in about a dozen places, including my cell phone. In addition I have a LinkedIn account. Keeping on top of all of them is daunting… if it weren’t for Plaxo. Imagine if everyone you knew maintained their…
- Content Marketing
The Break Up
What if we dated people like we marketed to them? It might go something like this… Hat tip to Mack at The Viral Garden blog.
The Best Note I’ve EVER Received on my Blog
My blog has garnered quite a bit of attention in recent months and folks have been overly kind in their comments. The fact that people take the time to pay me a compliment or thank me is awesome. It really drives me to try to put more effort into every single post. I’ve had some great comments since starting the…
- Sales and Marketing Training
Bow Thrusters, Blogging, and Business Communication
While in the U.S. Navy, one of my tasks as an electrician was to stand bow thruster control. A bow thruster was a propeller in the middle of a tunnel that ran from one side of the ship to the other on the bow (front). It’s a massive electric motor that the bow thruster ran on, requiring a dedicated generator…
Sys-Con: The Most Annoying Web Site, Ever?
A few minutes ago, I received a Google Alert on an article about why Ajax had overtaken Java. Sounds like a great article, doesn’t it? I couldn’t tell you because I never read it. This is what I was met with when I got there: What makes this page ridiculously annoying: When the page launches, a div pop-up hits me…
- Email Marketing & Automation
Why there’s so much Email in your Inbox that you DON’T READ.
Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the…
