Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
The Blogging Triangle: 3 Elements of Success
I’ve been working on my presentation on Corporate Blogging this week. The book discussion today regarding Digital Aboriginal really sparked both my enthusiasm and my thoughts on what my theme should be. Though I’m going to discuss the advantages and disadvantages of Corporate Blogging, my expectation will be that most people there will want to blog. I don’t want to…
- Marketing Books
The Digital Age: So Easy, A Caveman Could Do It…
Today was Book Club day and we had the incredible pleasure of getting on a phone conference with Mikela and Philip Tarlow, the authors of Digital Aboriginal. Digital Aboriginal, by Mikela Tarlow with Philip Tarlow, proposes a rather unique approach for those seeking innovative ways to stay abreast of today’s high-tech business environment: reach back to the “magical, networked, multidimensional…
- Content Marketing
WordPress: How To Check If The User is Logged, Determine Their Role, And Modify Content
We have a lot of authors on Martech Zone but not all of them are familiar with WordPress and how to log in and publish on the site. WordPress can identify whether or not you’re logged into the platform using a user_level function that returns whether or not you’re logged in as well as what your role is. Check User…
Intuit TurboTax Makes the IRS Look Good
Strike One… today was tax day. I wasn’t really looking forward to doing my taxes, but I want to get them completed with plenty of time left. Having a part-time business (that currently loses money) makes keeping records absolutely necessary and I hate records. So I basically have a file cabinet that I shove notes, receipts, and mileage logs into.…
So I Says…
Bill’s friend, Mike, drew a great picture of me while I was working. Mike has a very bizarre but creative sense of humor that I love. He’s a talented guy… so we gave him a website for his birthday! Thanks, Mike!
Understanding Spheres
Blogosphere is one of those non-sense terms that most people can't stand but when you look at the Internet and how sites move up and down, it really is a sphere of influence. Read more about how you can drive from the outskirts of the web to the A-list.
What happened on your Birthday?
There was a time that I cringed when my birthday was coming. What happened on my birthday? April 19th has some really interesting events happen on it… the U.S.S. Iowa explosion, Wako, Oklahoma city… ugh. Going back in history, it doesn’t get much better. It was the day that the American Revolution started! What happened on your Birthday? JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember12345678910111213141516171819202122232425262728293031
- Content Marketing
OpenID Installed and at the Ready!
If you’ve not heard about OpenID, it’s an interesting new technology on the web. Given all of the different websites and logins/passwords that one needs to remember these days, this technology could be either a blessing or a curse. On the bright side is the fact that you store your encrypted login and password on your server and anytime you…
- Content Marketing
SPAM of the Day
Even with all the SPAM filters in the world, I still get SPAM. I hate SPAM, but I have to admit one of my guilty pleasures as I scan through the SPAM, I tend to read some. I quickly scan them to try to identify things that were caught by the filter that were valid comments. Every once in a…
- Content Marketing
WordPress: How to Build And Publish A Tag Cloud
It may seem a bit outdated, but I still appreciate the usefulness of tag clouds. Internally, tag clouds visually display what the focus of my content has been and allow me to identify whether I’m writing too much content about some terms and, perhaps, not enough about terms that I should be writing about. What is a Tag Cloud? A…
