Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
Redpoint: A Composable CDP for Agile Customer Data Management and Marketing
Businesses face numerous challenges when managing and leveraging customer data effectively. With data scattered across multiple systems and channels, creating a unified view of the customer and delivering personalized experiences can seem impossible. Marketing and CX leaders often struggle with data silos, inconsistent information, and the need for technical expertise to extract actionable insights from their customer data. A Customer…
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Content Marketing
Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling seamless collaboration across teams and locations. Box Over 100,000 businesses, including 68% of the Fortune 500, use Box for content…
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Artificial Intelligence
Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those…
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E-commerce and Retail
The Power of Customer Loyalty Programs: Driving Retention and Boosting Profits
Customer loyalty has emerged as a business lifeline in an economic landscape characterized by uncertainty and fierce competition. Too often, during periods of prosperity, companies become enamored with chasing new customers, neglecting the valuable relationships they’ve already cultivated. Yet, when economic headwinds arise, loyal customers provide the bedrock of stability and the potential for future growth. These steadfast patrons nurtured…
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Content Marketing
What Are The 12 Brand Archetypes? Which One Are You?
We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships. No one will be interested in you if you aren’t clear about who you are. You must understand who your…