Adam Small's Articles on Martech Zone
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Where is Email Communications Headed?
I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don't require my immediate attention or action within a period…
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Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations…
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Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task . I've been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task…
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Fishing in a Million Lakes
1.webp" border="0" alt="fishing2.png" width="275" height="206" />The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone , was speaking to the group…
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Twitter Brand Faux Pas
There's this one guy on Twitter who unfollows and follows me on what seems like a weekly basis. I think he believes that I'll suddenly follow him (since I haven't the last 27 times he's tried.). He must imagine that…
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Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here's the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she…
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Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug…
