Adam Small's Articles on Martech Zone
-
Robocalls- We won’t miss them!
We all get them, and almost universally hate them, the annoying call promoting some product or event that plays a recording or, even worse, speaks to you in a mechanical voice. Well, the FTC has enacted new rules and regulations…
-
Single-Tasking Tools
Douglas Karr must have been tapping into my brain when he wrote How to Single-Task . I've been thinking a lot about this whole multi-tasking thing, about how constant hopping from tidbit to tidbit and doing more than one task…
-
Fishing in a Million Lakes
1.webp" border="0" alt="fishing2.png" width="275" height="206" />The other day I was having lunch with a group of people who primarily worked in advertising agencies, pr and marketing firms. Douglas Karr, founder of the Martech Zone , was speaking to the group…
-
Judge Name Ideas From Audience’s Perspective
When judging naming ideas, keep in mind the real world experience, not the pseudo-experience of creative presentations. Here's the thing, when you say or show a name idea to someone with the intention of getting her buy-in or feedback, she…
-
Integrating Mobile into an Outdoor Advertising Strategy
Mobile Marketing is emerging and becoming more commonplace everyday. Last week I was visiting family in the Myrtle Beach area and saw this billboard. It was great to see a major attraction integrating mobile into their overall marketing strategy. Doug…