Douglas Karr's Articles on Martech Zone
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Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that’s been questioned. Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and a…
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Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a…
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Shogun: Your Ultimate E-commerce Page Builder for BigCommerce
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. BigCommerce has a robust templating engine, but learning to program in Stencil code for BigCommerce can be time-consuming, frustrating, and expensive. What if you could achieve…
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Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month,…
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Your Ultimate and Complete Email Send Checklist!
It never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I…
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Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack…
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Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day.…
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History of Google Algorithm Updates (Updated for 2023)
A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of…
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Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of…
