Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 147 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrOct 10, 2023

A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)

Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators…
Douglas KarrOct 10, 2023

How Are Smartphones Impacting In-Store Retail Experience?

Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in…
Douglas KarrOct 9, 2023

Microsoft Designer: How To Design Graphics Using AI Prompts And DALL-E

DALL·E 2 is an advanced generative AI system developed by OpenAI that can outputs realistic images and art from textual descriptions. It can input a natural language description and produce corresponding images as output. This technology allows for creative expression…
Douglas KarrOct 9, 2023

Checklist: How and When To Effectively Promote Your Event on Social Media

Planning and executing a successful event promotion on social media requires careful strategy and execution. To ensure your event reaches its full potential, here’s an in-depth guide incorporating previous discussions and additional strategies to help you maximize your social media…
Douglas KarrOct 8, 2023

What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)

My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t…
Douglas KarrOct 6, 2023

WordPress: Why I Removed Comments (And How I Removed Them)

I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious…
Douglas KarrOct 6, 2023

How To Write Your Company’s Social Media Guidelines for Employees [Sample]

Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is…
Douglas KarrOct 6, 2023

Excel Formulas For Common Data Cleanup

For years, I’ve used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field…
Douglas KarrOct 5, 2023

What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023

Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or…
Douglas KarrOct 5, 2023

Are Your Emails Making It To The Inbox?

You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email…

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