Douglas Karr's Articles on Martech Zone
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WP Migrate: The Easiest Way To Separate A Single Site Away From WordPress Multisite
One of our clients grew to a point that their company separated from their parent company. At issue was that the parent company was managing all of their subbrands via WordPress Multisite. What is WordPress Multisite? WordPress Multisite is a…
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Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable…
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Angi Roofing’s Lack of Disclosure and Conflict Of Interest Should Draw Some Attention
Readers of my publication probably realize that we’ve helped multiple roofing companies build their online presence, grow their local search, and drive leads for their businesses. You may also remember that Angi (previously Angie’s List) was a key client for…
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Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a…
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How to Embed a PDF Reader In Your WordPress Site With Optional Downloader
A trend that’s continuing to grow with my clients is putting resources on their sites without forcing the prospect to register to download them. PDFs specifically – including white papers, sales sheets, case studies, use cases, guides, etc. As an…
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What is the Best Comparison Shopping Engine?
Comparison shopping engines (CSEs) are a valuable tool online because they help shoppers make informed decisions and refer enormous sales to their online stores. They’re also a critical tool for e-commerce stores, which can optimize prices and product listings to…
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Why Bing Wins Video Search over Google
While both Google and Bing index millions of videos from YouTube and other sources, their approaches to video search and the user experience (UX) are fundamentally different. Bing offers a more visual, exploratory experience designed for quick browsing, while Google…
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Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see…
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Jetpack: How To Record And View A Comprehensive Security & Activity Log For Your WordPress Site
There are quite a few security plugins available to monitor your WordPress instance. Most are focused on identifying users who have logged in and may have made changes to your site that could pose a security risk or configured a…
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How To Add Cards on YouTube to Increase Video Engagement with Viewers
As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that…
