Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 196 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJun 8, 2022

Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams

While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it…
Douglas KarrJun 8, 2022

The 3 Features in iOS 16 That Will Impact Retail and E-Commerce

Whenever Apple has a new release of iOS, there’s always huge fanfare amongst consumers on the experience improvements that they’ll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that’s…
Douglas KarrJun 6, 2022

Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach

The most effective, smarter, and efficient marketing strategy is account-based marketing (ABM). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other ABM platforms…
Douglas KarrJun 6, 2022

Grow Your E-Commerce Sales With This List of Creative Marketing Ideas

We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce…
Douglas KarrJun 2, 2022

Infographic: 7 Email Marketing Emerging Trends In 2022

While email technology hasn’t had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber’s attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends…
Douglas KarrJun 2, 2022

Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the…
Douglas KarrJun 2, 2022

UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API

Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today… submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I’m not trying…
Douglas KarrJun 2, 2022

Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars

LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages,…
Douglas KarrJun 1, 2022

10 Steps to Creating Effective And Engaging Online Surveys

Online survey tools are fantastic for effectively and efficiently collecting and analyzing data. A well-put-together online survey provides you with actionable, clear information for your business decisions. Spending the necessary time upfront and building a great online survey will help…
Douglas KarrMay 31, 2022

accessiBe: Make Any Site Certified Accessible Using Artificial Intelligence

While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy or compassion on the side of corporations… I truly believe that companies are simply struggling to…

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