Douglas Karr's Articles on Martech Zone
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What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise…
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How to Monitor Your Organic Search (SEO) Performance
Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and…
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Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform
My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every…
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Fireside: Simple Podcast Website, Hosting, and Analytics
Podcasting involves many moving parts, including recording, editing, publishing, and promoting. For new and seasoned podcasters alike, the real challenge comes after the mic is turned off: making sure your show is hosted reliably, looks professional, and reaches listeners everywhere.…
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Scoop.it: Transform Content Curation Into Business Growth
Staying visible requires more than just producing your own blog posts and social updates. Audiences expect a steady stream of fresh, relevant information from trusted sources. Yet creating that volume of original content is time-consuming and expensive, and many teams…
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Digital Marketing Trends & Predictions
Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery,…
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Ecamm Live: Must-Have Software for Every Live Streamer
I’ve shared how I had assembled my home office for live streaming and podcasting. The post had detailed information on the hardware I’d assembled… from a standing desk, mic, mic arm, audio equipment, etc. Soon after, I was speaking to…
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Product Marketing: Does Marketing Make The Product?
I know a few companies where marketing outpaces the product’s user experience and services. I’ve seen sales demos where the rep won’t open the application, instead working off a bright, shiny, photoshopped mockup. That’s not an issue when your product…
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Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s right… I tested it out for a few hours and was impressed with the professional designs…
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Restream: Live-Stream Video To Over 30+ Social Media Platforms At Once
Restream is a multistreaming service that allows you to broadcast your live content to more than 30 streaming platforms simultaneously. Restream enables marketers to stream through their own studio platform, stream with OBS, vMix,e tc., stream a video file, schedule…
