Douglas Karr's Articles on Martech Zone
-
How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the purpose of visual communication. When businesses rely on infographics that require a deeper narrative or explanation, or when they misuse…
-
SellerSmile: Why Should You Outsource Your E-commerce Support Team
When the pandemic struck and retailers were shut down, it didn’t just impact the retail outlets. It impacted the entire supply chain that fed those retailers as well. My digital transformation consulting firm is working with a manufacturer right now to assist them in building out their E-commerce and Martech stack to support a direct-to-consumer dropshipping business. It’s a challenging…
-
Infographic: How to Mix Up Your Content Marketing
I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with…
-
How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). We wanted to provide a clean list using the icons for each service to save space when displaying his social channels on his business card. Rather than purchasing each logo or a collection from a stock photo site, we used…
-
DesignCrowd: Crowdsource Graphic Designs from 485,000+ Professionals
We love the full-time design teams that we have working on websites, infographics, and other publications. Having a design team at your ready helps with your output quality and consistency. That said, there are one-off projects that pop up everyone once in a while that we just need to get out there and get done. Perhaps it’s a business card,…
-
Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns
While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a versatile tagging solution designed to empower marketers and businesses with essential features. Let’s dive into how CampaignAlyzer can help you…
-
Scary… The Average Halloween Fan Is Planning To Spend Over $100 This Year!
For the first time ever, per-person spending for Halloween will top $100. This year, each of the top spending categories – candy, decorations, costumes, and greeting cards will see significant increases, not just over last year’s numbers, but also over 2019 spending numbers.The Shelf, 021 Halloween Spending, Sales, Stats, and Trends Halloween Statistics Are UP! Last year, less than half…
-
13 Types of Triggered Email Campaigns You Should Implement
In working with several email vendors, I’ve always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you’re a platform reading this – you should have these campaigns ready to go in your system. If you’re an email marketer, you should be working to incorporate as many types of triggered emails as…
-
OneUp: Automatically Post To Google Business Profile From Your RSS Feed
If you’re a local business, you must maintain both a well-optimized website and a Google Business Profile (GBP) Account. The vast majority of search engine users never scroll or navigate to organic results that appear on your website; instead, they interact with the map pack on the search engine results page (SERP). The map pack is the section of the…
-
Agreedo: Maximize Your Meeting Efficiency with Streamlined Notes and Agendas
Are you struggling to keep your meetings organized? Are you tired of endless notetaking or forgotten follow-ups? Whether you’re managing a small team or collaborating with clients, keeping track of key decisions and tasks is crucial to your project’s success. AgreeDo offers a simple yet powerful solution to help you and your team stay on track, saving time and ensuring…
