Douglas Karr's Articles on Martech Zone

Total articles: 4.132 | Page 205 of 414

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Marketing Infographics

Douglas KarrMar 6, 2021

Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of my consistent effort to share marketing infographics. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual: Half of our brains are devoted to vision, and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums for communicating with your buyer.…
Marketing Tools

Douglas KarrMar 6, 2021

Is Visual Studio Code The Best OSX Code Editor On The Market?

Every week I spend time with a good friend of mine, Adam Small. Adam is a great developer… he’s developed an entire real estate marketing platform that has incredible features – even just adding direct-to-mail options for his agents to send postcards without even having to design them! Like me, Adam has developed across the spectrum of programming languages and…
Content Marketing

Douglas KarrMar 5, 2021

SEO Myth: Should You Ever Update A Page That’s Highly Ranked?

A colleague of mine contacted me who was deploying a new site for their client and asked my advice. He stated that an SEO consultant that was working with the company advised them to ensure that the pages that they were ranking for not be changed otherwise they might lose their ranking. This is nonsense. For the last decade I’ve…
Content Marketing

Douglas KarrMar 4, 2021

Recording for iMovie with a Web Camera and Different Microphone

This is one of the most popular posts on Martech Zone as businesses and individuals are deploying video content strategies to build authority online and drive leads to their business. While iMovie may be one of the most popular platforms for editing videos because of its ease of use, it’s not one of the most robust video editing platforms. And,…
Content Marketing

Douglas KarrMar 4, 2021

How To Start A Podcast For Your Business (With Lessons Learned From Me!)

When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running.Prospects – I’m not shy…
E-commerce and Retail

Douglas KarrMar 3, 2021

Retail and Consumer Buying Trends for 2021

If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in ruins due to lockdowns and the pandemic. According to reports retail store closures topped 11,000 in 2020 with only 3,368 new outlets opening.Talk Business & Politics That hasn’t necessarily changed the…
Analytics & Testing

Douglas KarrMar 3, 2021

Drive More Leads With Landingi’s Landing Page Builder for WordPress

While most marketers simply insert a form on a WordPress page, that’s not necessarily a well-optimized, highly converting landing page. Landing pages typically have several features and associated benefits: Minimal Distractions – Think of your landing pages as the end of the road with minimal distractions. Navigation, sidebars, footers, and other elements can distract your visitor. A landing page builder…
Analytics & Testing

Douglas KarrMar 2, 2021

Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates

As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion…
Marketing & Sales Videos

Douglas KarrMar 2, 2021

SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility

The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes…
Email Marketing & Automation

Douglas KarrMar 1, 2021

11 Mistakes To Avoid With Your Email Marketing Campaigns

We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you…

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