Douglas Karr's Articles on Martech Zone
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What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
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The 5 Challenges of Capturing the ROI of Social Media Marketing
Marketers have long known that social media plays a vital role in digital strategy, but proving its value in measurable business outcomes remains elusive. Despite increasing investments in social platforms, most businesses still struggle to tie their social media efforts to revenue, customer acquisition, or long-term growth. Understanding the roadblocks is essential to overcoming them. Table of ContentsInability to Connect…
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10 Ways You Can Increase Engagement with Visual Content
A key strategy in our redesign and social integrations has been a focus on visual content. Sharing quality infographics on our site has skyrocketed our reach and allows me to discuss the content in them with each share. This infographic from Canva is no different – walking someone through all of the different ways you can make visual content. And…
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ActiveCampaign: Why Tagging Is Critical To Your Blog When It Comes to RSS Email Integration
One feature that I think is underutilized in the email industry is the use of RSS feeds to produce relevant content for your email campaigns. Most platforms have an RSS feature where it’s pretty simple to add a feed to your email newsletter or any other campaign you’re sending out. What you may not realize, though, is that it’s pretty…
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iOS and Android App Icon Photoshop Templates
Creating an app icon is a crucial step in the development process. It’s often the first visual element users encounter and plays a significant role in attracting downloads. This guide will walk you through designing effective app icons for Android and iOS platforms. Understanding the Importance of App Icons App icons represent your application on a user’s device. They must…
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Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years, but we still have 50+ email clients displaying the same code differently. And we have tens of thousands of Internet Service Providers (ISPs) who all have their own rules around managing SPAM. We have email service providers (ESPs) that have stringent rules that businesses have to…
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Digital Housekeeping: How To Market Your Post-COVID Property For Proper Returns
As expected, opportunity in the post-COVID market has shifted. And so far it seems clear that it’s shifted in favor of property owners and real estate investors. As the demand for shorter-term stays and flexible accommodations continues to climb, anyone with an address—whether it’s a full vacation home or just a spare bedroom—is well-positioned to capitalize on the trend. When…
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The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls
I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic on a vertical space was largely left to decal installs or an artist’s rendition. New printing technology has emerged that…
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What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
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Flickr Pro: Unlock Unlimited Image Storage and Pro-Level Perks Today
Photography has always been about more than just taking a shot—it’s about preserving, sharing, and showcasing your vision to the world. Yet for many photographers, managing storage, navigating ads, and tracking engagement can feel like roadblocks instead of stepping stones. That’s where a premium platform makes all the difference, offering the tools and freedom to focus on your craft. Flickr…
