Douglas Karr's Articles on Martech Zone
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How To Increase Holiday Season Engagement And Sales With Email List Segmentation
Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year…
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The 10 Elements For Highly Effective, Engaging Email Message Copy
While email has advanced a little bit in the last couple of decades with HTML, responsive design, and some other elements, the driving force behind an effective email is still the message copy that you write. I’m often disappointed in…
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Email: Soft Bounce and Hard Bounce Code Lookup and Definitions
An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either…
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WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures…
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How To Add Your Agency As A Collaborator To Your Shopify Store
Never give your login credentials to your platforms to your agency. There are far too many things that can go wrong when you do this – from lost passwords to access to information they shouldn’t have. The vast majority of…
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Order High-Quality Custom Stickers In 2 Minutes with Sticker Mule
One of my clients is getting on the road to do sales presentations and asked me for a recommendation for laptop stickers for his own laptop and as a leave-behind with his customers and clients. I’ll be honest that I’ve…
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Why You Should Never Buy A New Website Again
This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s…
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BunnyStudio: Find Professional Voice-Over Talent and Execute Your Audio Project Quickly and Easily
I’m not sure why anyone would turn on their laptop microphone and do a terrible job narrating a professional video or audio track for their business. Adding a professional voice and soundtrack is inexpensive, simple and the talent out there…
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How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically…
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How to Use A Zoom Meeting to Record A Remote Guest On Your Podcast in Separate Tracks
I can’t tell you all the tools that I’ve used or subscribed to in the past to record podcast interviews remotely – and I had problems with all of them. It didn’t matter how good my connectivity was or the…
