Douglas Karr's Articles on Martech Zone
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Sales Enablement, Automation, and Performance
Chili Piper: Reinventing Your Sales Team’s Scheduling, Calendar, And Inbox
Chili Piper is an automated scheduling solution that lets you instantly qualify, route, and book sales meetings with inbound leads the moment they convert on your website. How Chili Piper Helps Sales Teams No more confusing lead distribution spreadsheets, no more back-and-forth emails and voicemails just to book a meeting, and no more lost opportunities due to slow follow up.…
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Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
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Marketing Infographics
The 5 Most Common Marketing Technology Failures
When working with clients, we often inform them that we’re still in the wild west of online marketing… these are still the young days, and not everything has been attempted yet. But that doesn’t mean we still can’t learn from the mistakes of others. With new technologies emerging almost every day, it takes an experienced and educated marketing professional to…
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Content Marketing
WordPress: WLWManifest Is A Legacy Feature With Security Implications. Here’s How To Disable It
In the evolving landscape of content management systems, certain features persist long after their original purpose has faded into obscurity. The Windows Live Writer Manifest (WLWManifest) in WordPress is one such artifact, representing a bygone era of desktop blogging tools while potentially introducing unnecessary security risks to modern WordPress installations. WLWManifest Origins and Purpose The WLWManifest feature was introduced to…
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Sales and Marketing Training
Please Test Your Lead Generation Forms
Years ago, we worked with a client who invested a significant budget with a branding agency to build a beautiful new web presence. The client came to us because they weren’t seeing any leads coming through the site and asked us to help them out. We did the first thing we usually do: submit a request through their contact page…
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Marketing Tools
Why Should Your Company Pay for Managed DNS?
While you manage the registration of a domain at a domain registrar, it’s not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars’ primary business is selling domains, not ensuring that your domain can resolve quickly, managed easily, and has redundancy…
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Marketing Tools
KosmoTime: Create Tasks That Reserve Time On Your Calendar
As a partner in an agency working with enterprise companies, my days are a blur, and my calendar is a mess – bouncing from sales to strategy to stand-ups to partner meetings non-stop. Between all those calls, I need to get the work done that I’ve committed to with clients, too! One thing I’ve done in the past is block…
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Social Media & Influencer Marketing
Zendesk: How To Integrate Your Helpdesk with X (Formerly Twitter)
Social media platforms like X (formerly Twitter) have become integral to customer interaction with brands. They provide a public forum for customers to express their opinions, ask questions, and seek support. This presents both a challenge and an opportunity for businesses. The challenge lies in managing the sheer volume and velocity of customer interactions on social media. The opportunity, however,…
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Mobile Marketing, Messaging, and Apps
Swing2App: The Ultimate No-code App Development Platform
There’s enough evidence about how mobile apps have taken over smartphones. If not a hundred, there is at least one app for every purpose. And yet, pioneering entrepreneurs are still probing new avenues to enter the mobility solution game. The question to ask, though, is: How many new businesses and entrepreneurs can actually afford the traditional way of app development? …
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Advertising Technology
Purply: Automated Affiliate Program Management for Ecommerce
As online business continues to grow, especially during this time of Covid-19, as well as year over year during the holiday season, small and midsize companies are increasingly entering the digital fray. These businesses are in direct competition with much larger, established players, such as Amazon and Walmart. For these businesses to stay viable and competitive, adopting an affiliate marketing…
