Douglas Karr's Articles on Martech Zone
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How Is Digital Marketing Feeding Your Sales Funnel
When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then…
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How To Track 404 Page Not Found Errors in Google Analytics
We have a client right now whose ranking took quite a dip lately. As we continue to help them fix errors documented in Google Search Console, one of the glaring issues is 404 Page Not Found errors. As companies migrate…
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How to Register Your Email Address For A Google Account Without a Gmail Address
One of the things that never ceases to amaze me is that businesses both large and small often have a registered Gmail address that owns all of their Google Analytics, Tag Manager, Data Studio, or Optimize accounts. It’s often the…
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why… first is that I have a terrible memory and often…
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TrueReview: Collect Reviews Easily And Grow Your Business’ Reputation and Visibility
This morning I was meeting with a client that has multiple locations for their business. While their organic visibility was horrible for their site, their placement in the Google Map pack section was fantastic. It’s a nuance that many businesses…
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Social Media Marketing 101
How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’s marketing efforts. First, let’s discuss why your company would want to…
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Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have…
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How I Damaged My Reputation With Social Media… And What You Should Learn From It
If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on…
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Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor
Froala WYSIWYG Rich Text Editor
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How To Identify SEO Opportunities On Your Site To Improve Ranking In Search Results Using Semrush
Over the years, I’ve assisted hundreds of organizations with building out their content strategies and improving their overall search engine visibility. The process is fairly straight forward: Performance – Ensure their site performs well with regard to speed.Device – Ensure…
