Douglas Karr's Articles on Martech Zone
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I Bought A New Drone for Clients… and It’s Amazing
A few years ago, I advised a large roofing contractor on their online presence. We rebuilt and optimized their site, initiated an ongoing drip campaign to capture reviews, and began publishing their projects online. One thing that was missing, though,…
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The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when…
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How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that…
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Why You Should Ditch Your Elevator Pitch
As we ramp up for events this year, I’ve been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in…
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Everything You Needed to Know About Retargeting and Remarketing!
Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? 92% of consumers don’t even plan to purchase when visiting an online store for the first time. And one-third…
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BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the…
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Writing Engaging Content that Converts for Business
I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to…
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VisualVault: Bringing Intelligence to Your Business and Document Processes
For organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What…
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Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling
Because our clients are highly technical, it’s often difficult for us to find creative and knowledgeable writers. Over time, as have our writers, we grew weary of rewrites, so we tested a new process. We now have a production process…
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WordPress: A Comprehensive Guide to Redirects (.htaccess, Plugins, Hosting, Theme Functions and Header)
Redirects are an essential tool for managing traffic flow on your WordPress site. Whether updating URLs, moving pages, or handling HTTP errors, a well-structured redirection strategy can enhance the user experience, preserve SEO rankings, and ensure visitors find the information…
