Douglas Karr's Articles on Martech Zone

Total articles: 4.130 | Page 222 of 413

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Analytics & Testing

Douglas KarrApr 15, 2020

Squarespace: I Built A Spa Website with an Online Store and Appointment Setting in One Day

If that sounds unbelievable, it’s not. My colleague is an aesthetician and massage therapist in Fishers, Indiana. A few months ago, I was going to build her a site but couldn’t because of client work that took priority. Fast-forward to the pandemic lockdowns, and a lot of that work went by the wayside while my clients paused initiatives or changed…
Customer Data Platforms

Douglas KarrApr 13, 2020

What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?

If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is an industry standard for keeping track of the world’s businesses and is recommended and/or required by more than 50 global,…
Analytics & Testing

Douglas KarrApr 8, 2020

EDO: Measuring Consumer Engagement in TV Advertising

When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote is recorded to optimize programming and better target advertising. What was once the advantage of modern streaming services is now…
Email Marketing & Automation

Douglas KarrApr 3, 2020

What Is Marketing Automation? What You Need to Know…

Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very ethical. While this may be an automated activity corresponding to their marketing strategy, it’s hardly a marketing automation solution. I…
Content Marketing

Douglas KarrApr 1, 2020

How to Write Effective Headlines: From Newsprint to the Digital Age

Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the digital world—where platforms, algorithms, and user behaviors have radically reshaped content consumption—the function, form, and even the psychology of headlines…
Sales Enablement, Automation, and Performance

Douglas KarrMar 28, 2020

vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging

In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
Social Media & Influencer Marketing

Douglas KarrMar 27, 2020

How Your B2B Social Media Strategy Should Differ from a B2C Strategy

Social media continues to be a vital tool for connecting with audiences, but B2B and B2C marketing strategies differ significantly. These distinctions arise from the unique nature of their audiences, goals, and engagement tactics, requiring tailored approaches for success. Why B2B and B2C Social Media Strategies Differ The core differences between B2B and B2C social media strategies stem from their…
Sales Enablement, Automation, and Performance

Douglas KarrMar 23, 2020

Video Email: It’s Time For Sales To Get Personal

Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
Social Media & Influencer Marketing

Douglas KarrMar 22, 2020

Find Your Influence: Generate Global Conversations Led By Inspired Content Creators

Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise of social media platforms and the ever-growing number of influencers, it can be challenging to identify and partner with those…
Advertising Technology

Douglas KarrMar 18, 2020

Quarantine: It’s Time To Go To Work

This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I love and respect in anger, just lashing out at everyone. It’s not helping anything or anyone. This is the time…

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