Douglas Karr's Articles on Martech Zone
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Customer Data Platforms
B2B Acquisition: How To Prioritize Your Outbound Sales With Company Profile Matching
Business-to-business (B2B) acquisition can be quite daunting. If you are an organization that services a large region with few employees, you want to ensure that your acquisition strategy is efficient. If there are 50,000 businesses in the region, imagine you can contact 25 prospects per week or 5 per day. That would require you to have 20 salespeople. That’s pretty…
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Content Marketing
The Evolving Landscape of Digital Content Theft: How Content Creators Can Protect Their Work
TContent theft has become increasingly sophisticated and pervasive. Over the last decade, the problem has grown far more complex. Let’s explore the current state of content theft and provide strategies for creators to protect their work. Beyond Copy and Paste Content theft isn’t limited to direct copying anymore. Here are some common tactics: Rewriting and Paraphrasing: Thieves rewrite articles, maintaining…
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Advertising Technology
GSTV: Target Consumers at the Pump with Location-Based Video Experiences
Every day, millions of Americans get in their vehicles and go. Fueling up drives commutes, commerce, and connection, and that’s when GSTV has their undivided attention. Daily, at tens of thousands of locations, their national video network owns a unique moment that matters: when consumers are engaged, receptive, spending more today, and influenced for tomorrow and beyond. In fact, GSTV…
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Mobile Marketing, Messaging, and Apps
Textmagic: A Full-Featured Business Text Messaging (SMS) Platform
Whether it’s two-factor authentication (2FA) or making dinner reservations, I’m noticing that I’m much more comfortable utilizing text messaging (SMS) than I was a few years ago. I don’t think I’m the only one… consumers and businesses alike are more than happy to send and receive text messages rather than be interrupted by phone calls. The latest statistics prove it:…
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Content Marketing
10 Ways To Protect Your Blog from A Lawsuit
Protecting your blog from potential legal issues is crucial for its long-term success. By taking proactive steps to safeguard your content and manage potential risks, you can focus on creating valuable content for your audience without worrying about lawsuits looming overhead. Implementing these key strategies will help you avoid legal trouble, build trust with your readers, and establish your blog…
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Public Relations
The Resilience of Press Release Distribution in the Social Media Era
Social media’s rise has undeniably transformed how journalists discover and report news. In this digital age, information spreads unprecedentedly, and the dynamics of media engagement have evolved. Yet, amidst these changes, one traditional tool continues to stand strong—the press release. In this article, we explore the essence of press releases, the art of their distribution, their continued relevance, and best…
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Social Media & Influencer Marketing
Newsjacking: Balancing Relevance and Sensitivity in Real-Time Marketing
Newsjacking, a term coined by David Meerman Scott, refers to the practice of leveraging current news stories to draw attention to a brand. When done correctly, newsjacking can be a powerful tool for increasing brand visibility and engagement. However, when executed poorly or insensitively, it can lead to negative public relations and damage a company’s reputation. Newsjacking: The process of…
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Paid and Organic Search Marketing
Raven Tools: White Label SEO Platform For Agencies, Freelancers, and In-House Marketers
Raven Tools is a mature search marketing research, analysis, and reporting platform that includes all the tools you need to improve your online visibility and inbound marketing. Raven Tool Features Include Marketing Reports: Measure your marketing success across multiple platforms to see what’s working and what needs to be changed in your marketing strategy. Site Auditor: Quickly analyzes your website…
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Artificial Intelligence
Krisp: Cancel Meeting Background Noise with AI-Powered Noise Cancellation
In a world where remote work and virtual meetings have become the norm, background noise, unclear audio, and missed details can disrupt productivity and focus. Everyone faces the challenge of clear and effective communication, from freelancers to large enterprises. Krisp is here to transform this experience by providing an AI-powered assistant to enhance online meetings and calls. Krisp Krisp offers…
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Marketing Books
What Is JavaScript Obfuscation?
I’ve been writing quite a bit of JavaScript lately for an Ajax application with unique and innovative code. Once I’m finished, I have a couple of concerns: the application security and protecting my hard work from someone stealing the code. I’m unsure how far I will go, but I read about JavaScript Obfuscation in one of my books, AJAX HACKS.…