Douglas Karr's Articles on Martech Zone
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Content Marketing
How to Enable and Optimize WordPress for Featured Images
When I set up WordPress for many of my clients, I am always sure to push them to incorporate featured images throughout their site. Here’s an example from a Salesforce Consultant site that’s launching… I designed a featured image that is aesthetically pleasing, matches the overall branding, and provides some information about the page itself: While the other social media…
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Event Marketing
Why You Should Ditch Your Elevator Pitch
As we ramp up for events this year, I’ve been thinking deeply about what works—and what doesn’t—when it comes to networking. One thing is abundantly clear: traditional networking tactics, like elevator pitches and forced small talk, are increasingly ineffective in today’s business climate. At too many networking events, it feels like someone rang a bell and out come the pitches—fast,…
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Marketing Tools
How to Run a Facebook Contest (Step-By-Step)
Facebook contests are an underrated marketing tool. They can raise brand awareness, become a fountain of user-generated content, increase audience engagement, and make a noticeable difference in your conversions.Running a successful social media contest isn’t a complex undertaking. But it does require understanding the platform, the rules, your audience and making a concrete plan. Sound like too much effort for the reward? …
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Advertising Technology
Everything You Needed to Know About Retargeting and Remarketing!
Did you know that only 2% of visitors make a purchase when they visit an online store for the first time? 92% of consumers don’t even plan to purchase when visiting an online store for the first time. And one-third of consumers who intend to purchase abandon the shopping cart. Look back at your buying behavior online, and you’ll often…
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Content Marketing
BlogVault: How to Transfer Your WordPress Site to a New Domain
When you operate your WordPress site on one host and need to move it to another, it’s not as simple as you might think. Every instance of WordPress has four elements: the infrastructure and IP address it’s hosted at, the MySQL database that contains your content, the uploaded files, themes and plugins, and WordPress itself. WordPress has an import and…
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Content Marketing
Writing Engaging Content that Converts for Business
I’m often surprised when I read an amazing article on someone’s business site or blog, but then I have no clue who they are, why I’d want to work with them, who they serve, or what they expect me to do next on the site. As you invest Content that’s done well requires a significant investment in research, article design,…
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Content Marketing
VisualVault: Bringing Intelligence to Your Business and Document Processes
For organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What if you could put your data to work, eliminate redundancies, and create a path to automation with a single platform?…
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Content Marketing
Rev: Audio and Video Transcription, Translation, Captioning, and Subtitling
Because our clients are highly technical, it’s often difficult for us to find creative and knowledgeable writers. Over time, as have our writers, we grew weary of rewrites, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or dial them in – and record a few podcasts. We…
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Paid and Organic Search Marketing
WordPress: A Comprehensive Guide to Redirects (.htaccess, Plugins, Hosting, Theme Functions and Header)
Redirects are an essential tool for managing traffic flow on your WordPress site. Whether updating URLs, moving pages, or handling HTTP errors, a well-structured redirection strategy can enhance the user experience, preserve SEO rankings, and ensure visitors find the information they seek. However, to implement redirects effectively, it’s essential to understand the different places redirects can be set in WordPress,…
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Content Marketing
Smartling: Translation Services, Collaboration, and Process Automation Software
If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully managing each distribution channel for source content, and it is cost-prohibitive for teams to address each supported language. Enter Smartling, a…
