Douglas Karr's Articles on Martech Zone
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Event Marketing
How to Treat Your Public Speakers
This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South…
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Content Marketing
How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband
If you’re going to get serious about podcasting, I’d encourage you to save up for a Zoom H6 Recorder. It’s a simple device that requires almost no training to record with. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for…
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Content Marketing
Yes, There Are Still Great Blogs Out There To Discover… Here’s How to Search for Them
Blogs? Am I really writing about blogging? Well, yes. While the official umbrella term we now apply in the industry is content marketing, blogging continues to be the most common format that companies are utilizing to reach their perspective and current clients. I never actually realized that the term blogging would grow to obselecense, but it’s used a lot less…
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Content Marketing
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k…
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Content Marketing
The Top Content Marketing Tips for Driving More Traffic and Engagement
This week I’m back in the office from speaking in Sioux Falls at the Concept ONE Expo. I did a keynote presentation on how companies could relaunch their digital marketing program to save time, save resources, improve the omni-channel digital experience, and – ultimately – drive more business results. Some of the advice was counter-intuitive to industry standards and best…
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E-commerce and Retail
Productsup: Product Content Syndication and Feed Management
In a series of Martech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. E-commerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many e-commerce companies, many of the sales happen off-site. Amazon and Walmart, for…
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Marketing Infographics
How Long Does It Take To Rank In Google Search Results?
Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course…
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Content Marketing
How to Make the Most of Your Desktop to Mobile Migration
In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive…
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Content Marketing
What is Direct Response Copywriting? How to Write Copy that Converts
Direct response copywriting is a powerful marketing technique designed to elicit immediate action from the reader. Unlike general advertising, which aims to build brand awareness, direct response copy focuses on driving a specific, measurable response—whether purchasing, signing up for a newsletter, or requesting more information. This form of copywriting is essential for businesses looking to generate leads, increase sales, and…
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Social Media & Influencer Marketing
A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run roofing company that serves central Indiana. They’ve been here for decades and have an incredible reputation. Recently, a hail…
