Douglas Karr's Articles on Martech Zone
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5 Reasons Why Your Business Needs A Video Marketing Strategy
This month I’ve been taking some time to both clean-up my YouTube channels as well as getting serious about producing more videos to accompany my articles. There’s no doubt as to the power of videos – both live and recorded – on engaging prospects and customers. 99% of businesses that used video last year say they plan on continuing… so obviously…
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Translation and Transcription to Enhance Video Marketing Performance
Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and check all of…
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The 5 Top Attacks Made On E-commerce Sites
One of the more startling statistics concerning COVID-19 and the lockdowns is the dramatic increase in e-commerce activity: COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Total online spending in May hit $82.5 billion, up 77% year-over-year. John Koetsier, COVID-19 Accelerated E-Commerce Growth ‘4 To 6 Years’ There’s not an industry that hasn’t…
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Why Businesses Utilize Facebook Advertising: A Comprehensive Guide
Facebook advertising has become a cornerstone strategy for businesses looking to expand their reach and enhance their sales and marketing efforts. Here’s an in-depth look at why companies are gravitating towards Facebook for advertising, the advantages, options, targeting, media types, and disadvantages, along with practical tips to maximize your investment in Facebook advertising. Advantages Vast Audience Reach: With over 2.8…
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ShortStack: Facebook Landing Pages and Social Contests Made Easy
If you’re using Facebook as a resource to drive traffic to your business via a contest or call-to-action (CTA), a socially integrated platform is a must. With ShortStack, you can develop funnels from a specific source—email, social media, digital ads – to a web page with a highly targeted focus. Facebook Landing Pages With ShortStack, you can build unlimited interactive…
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The Periodic Table of Content Marketing
Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris Lake’s Periodic Table of Content Marketing offers a valuable framework for businesses looking to optimize their content strategy. This innovative…
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Is Millennial Shopping Behavior Really That Different?
Sometimes, I groan when I hear the term millennial in a marketing conversation. At our office, I’m surrounded by millennials, so the work ethic and entitlement stereotypes make me cringe. Everyone I know that age is busting their butt and optimistic about their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them…
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How to Improve Your Writing Skills
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
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Bridging the Offline-Online Gap: How Data Onboarding Supercharges Multi-Channel Marketing
Customer data is scattered. It resides in your CRM, POS, ESP, loyalty program, and website analytics. Each of these data sources tells part of the customer story… but none of them tells the whole truth. Without integration, you’re working with fragments: valuable, but incomplete. Data onboarding is the process that brings it all together. By connecting offline customer data with online identities,…
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Your Outbound Marketing is Less Effective without Inbound Efforts
If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…
