Douglas Karr's Articles on Martech Zone
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Campaign Monitor: Supercharge and Automate Your Email Marketing Strategy
Businesses face an overwhelming challenge: how to connect meaningfully with audiences while standing out in crowded inboxes. Email remains one of the most effective channels for customer engagement, but creating, managing, and optimizing campaigns can feel daunting without the right…
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Site Search: Over 20% of our Home Page Clicks Come from One Feature
We signed up for Hotjar and 1. It’s a comprehensive home page with numerous sections, elements, and pieces of information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking.…
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Immersive Marketing: Redefining Customer Engagement
As consumer expectations continue to evolve, marketers face constant pressure to find new ways to engage audiences, build emotional connections, and differentiate their brands. One of the most exciting developments on this front is the rise of immersive marketing. This…
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Why You Should Unsubscribe Today
Each week, Martech Zone delivers an email via Mailchimp that automatically converts our feed to nicely formatted HTML email. Only a few thousand subscribers take advantage of it – a fraction of our weekly readership. That’s okay… it’s a niche…
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Renderforest: Real-Time Video Editing and Animation Templates Online
We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons…
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Design Wizard: Make Eye-Catching Videos and Graphics Online
Visuals drive everything—social media engagement, ad performance, brand perception, and even trust. Yet, for small businesses, marketers, and creators, keeping up with the constant demand for high-quality designs can be overwhelming. Hiring a professional designer for every campaign isn’t always…
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Thinking Visually: The Art of Making Ideas Seen and Understood
Marketers, strategists, and leaders often get trapped in the tyranny of text. We fill decks with bullet points, stack reports with data, and drown insights in language that doesn’t move people. Yet the most powerful ideas are rarely born in…
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Application Service Providers (ASPs) in the Era of Cloud Computing
Companies constantly seek ways to streamline operations, reduce costs, and stay competitive. One solution that has gained significant traction in recent years is using Application Service Providers (ASPs). ASPs are third-party entities that manage and distribute software-based services and solutions…
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AppPresser: Build Powerful Mobile Apps From Your WordPress Site
Creating a mobile app used to be a complex, expensive process. For WordPress site owners, it often meant starting from scratch—rebuilding their content, learning native code, and figuring out app store submission requirements. AppPresser enables you to transform any WordPress…
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email…
