Douglas Karr's Articles on Martech Zone
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What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?
If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday’s broadcast company is no longer just broadcasting. They’re capturing engagement metrics and usage down to the second. Every interaction you’re making on your remote…
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What Is Marketing Automation? What You Need to Know…
Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via its API, it’s promoted as a marketing automation solution. In my opinion, this isn’t very…
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How to Write Effective Headlines: From Newsprint to the Digital Age
Headlines have always played a pivotal role in media. In traditional journalism, they were crafted to grab attention on a crowded newsstand, signal the importance of a story, and encapsulate its essence in a few succinct words. But in the…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive…
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How Your B2B Social Media Strategy Should Differ from a B2C Strategy
Social media continues to be a vital tool for connecting with audiences, but B2B and B2C marketing strategies differ significantly. These distinctions arise from the unique nature of their audiences, goals, and engagement tactics, requiring tailored approaches for success. Why…
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Video Email: It’s Time For Sales To Get Personal
Video for sales email platforms are critical in this business environment. Here are 4 leaders in the industry along with strategies to get your business started.
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Find Your Influence: Generate Global Conversations Led By Inspired Content Creators
Connecting with the right influencers is crucial for brands to effectively reach their target audiences. Influencer marketing has evolved into a sophisticated strategy, requiring innovative tools and expert guidance to navigate its complexities and achieve optimal results. With the rise…
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Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I…
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Zenkit To Do: Manage Tasks Across Teams, Devices and Companies
In this fast-paced marketing landscape, keeping track of multiple campaigns, client meetings, content calendars, and creative ideas can feel like juggling while walking a tightrope. Marketing teams and agencies often struggle to maintain clarity and control over their numerous tasks…
