Douglas Karr's Articles on Martech Zone
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Boost Your Conversions by Combating These 5 Conversion Killers
If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion…
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The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I’ve hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, “So, what would you like to do?” I repeatedly…
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Sitelock: Protect Your WordPress Website and Visitors
WordPress security is one of those things that’s often left until it’s too late. About once a quarter I’m asked to help clean up a site that’s been attacked. The attacks happen because WordPress is left without updating and a known security hole is taken advantage of. Or, more often, it’s a poorly developed theme or plugin that’s not been…
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Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite…
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How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion ratesEmails containing…
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Building a StoryBrand: The 7 Desires Your Prospect Depends On
I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but…
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Pinegrow: A Stunning Desktop Editor with WordPress Integration
Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need tools that speed up their workflow without sacrificing control. Pinegrow Pinegrow is a powerful visual web editor designed for professional…
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Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital…
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BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar
BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. In 2017,…
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VisCircle: Advance Your E-commerce Product Pages with 3D Technology
Technology innovations have been a boon to our society and too many fields and industries in many ways. One e-commerce innovation has been the use of 3D technology. A limitation of the web (at this point) is the ability to fully experience a product like we do in-person at a retail outlet. Until AR and VR are widely adopted, the…
