Douglas Karr's Articles on Martech Zone
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E-commerce and Retail
5 Design Elements that Work Well for Mobile Conversion
Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build…
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Sales Enablement, Automation, and Performance
ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool
B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process…
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Marketing & Sales Videos
Mia: Local Business Reviews, Loyalty, and CRM
Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d recommend…
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Customer Data Platforms
Bluecore’s Real-Time Decisioning Platform for eTail
You’re the marketer. What are you going to do next? This is a question marketers ask themselves constantly. Data is now flowing into organizations at record speed and volume, and the process of organizing and acting on this data can be paralyzing. For starters, you’re tasked with knowing a variety of things about your customers: Who are my most valuable…
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E-commerce and Retail
The Ultimate Guide: How to Sell on Amazon
This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of…
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Advertising Technology
Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform
Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that seamlessly run on any platform. Drag-and-Drop Workspace: Users can easily drag and drop ad components into device-specific workspaces for precise…
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Content Marketing
If Your Content Team Just Did This, You’d Be Winning
There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root of poor content that doesn’t perform is just one factor – poor research. Poorly researching the topic, the audience, the…
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Content Marketing
Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow, a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their corporate lobby. Corporate lobbies often have someone there to greet people, they have beautiful furniture and even artwork and refreshments…
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Paid and Organic Search Marketing
All the Details You Need to Rank with Local SEO Marketing
We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a…
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Email Marketing & Automation
We All Hate Spam and Cold-Calling… Until We Don’t
On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our own. I didn’t respond to the email. A week later, I get another email with a similar note. A week…
