Douglas Karr's Articles on Martech Zone
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Mobile Marketing: See The True Potential With These Examples
Mobile marketing – it is something that you may have heard of, but, quite possibly, are leaving on the back burner for now. After all, there are so many different channels available for businesses, isn’t mobile marketing one that can be ignored? Sure – you can concentrate on the 33% of people who don’t use mobile devices instead. The use…
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Validity: Data Integrity Tools for Your CRM Administration
As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues. For over a decade, tens of thousands of administrators in…
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5 Factors When Selecting Your Voice-Over Talent for Maximum Impact
We’ve built great relationships with several voiceover talents over the years. Amanda Fellows is one of our go-to talents, as well as Paul and Joyce Poteet. Whether it was a full explainer video or a podcast intro, we know that finding the right voice-over talent has had an extraordinary impact on our production quality. Paul, for instance, is synonymous with…
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The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there…
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How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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Social Suite: Social Media Management for Large, Multi-Location Enterprises
Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated…
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What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer’s point of view, I actually believe augmented reality (AR) has much more potential than virtual reality (VR). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained…
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Index Quick Chip: A Faster, Better EMV Experience
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked…
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Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one…
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Taking Risks Is Necessary, But Risk Doesn’t Work Like You Think It Does
This week, I was asked to speak at Sparks Talk, a regional event where speakers are challenged to do a concise, timed speech on a monthly topic. The topic for my keynote was risk, something I’m all too acquainted with. I started my business as a 40-year-old single father, with my oldest son starting college. Talk about a leap of…
