Douglas Karr's Articles on Martech Zone

Total articles: 4.092 | Page 256 of 410

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJul 7, 2017

The Ultimate Guide: How to Sell on Amazon

This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of…
Douglas KarrJul 4, 2017

Clipcentric: Rich Text and Video Ad Production That Runs On Any Display Ad Platform

Clipcentric provides users with a comprehensive suite of tools and templates that grant them full control over the entire production process, resulting in highly responsive cross-platform rich media ads. Ad teams can effortlessly design and develop dynamic HTML5 advertisements that…
Douglas KarrJun 25, 2017

If Your Content Team Just Did This, You’d Be Winning

There’s plenty of articles out there already on how terrible most content is. And there are millions of articles on how to write great content. However, I don’t believe either type of article is especially helpful. I believe the root…
Douglas KarrJun 19, 2017

Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful

Many years ago, I was speaking at an event with Aaron Kahlow, a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their…
Douglas KarrJun 15, 2017

We All Hate Spam and Cold-Calling… Until We Don’t

On May 15th, I received an unsolicited email (aka SPAM) from an agency in Atlanta telling me what an explainer video was. I knew what it was, we’ve written about explainer videos extensively and published quite a few of our…
Douglas KarrJun 14, 2017

Understanding Your Customers’ Needs with Predictive Analytics

For many sales and marketing professionals, it’s a constant struggle to derive any actionable insights from existing data. The crushing volume of incoming data can be intimidating and wholly overwhelming, and attempting to extract the last ounce of the value,…
Douglas KarrJun 13, 2017

Complete™: Cross-Border Commerce from Translation, Shopping, through Fulfillment

Tony Bianco’s designs have been highly sought after in Australia for over forty years, and now the brand has catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models. Today, many top celebrities and models in…
Douglas KarrJun 9, 2017

TurnTo: Syndicate Reviews with Your Product’s Distributors

Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these…
Douglas KarrJun 7, 2017

Autopilot Launches Insights, a Customer Journey Tracker for Marketers

82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows…
Douglas KarrJun 4, 2017

How to Build Review Links for Google, Bing, Yelp, and More…

A key way to improve your ranking on virtually any ratings and review site or local search is to capture recent, frequent, and outstanding reviews. Business pages with the most positive and recent reviews rank better on the map pack,…

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