Douglas Karr's Articles on Martech Zone
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Email Marketing & Automation
5 Mistakes that Could Get Your Email in the Spam Folder
If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months…
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E-commerce and Retail
The Top 5 Things that Kill Customer Loyalty
A story that I often share with companies is that I worked for a company that grew from a few employees to a purchase of billions of dollars – and the user experience was terrible. Sure, there were aspects of the system that were a competitive advantage… but for the most part, it was a nightmare. What grew the company…
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Marketing Infographics
How Leads are Generated through Marketing Automation
We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the…
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Mobile Marketing, Messaging, and Apps
How to Check Your Domain’s Rank by Keyword on Mobile and Desktop
Key to a successful search engine marketing strategy is understanding the keywords that search engine visitors are utilizing to find your company. You would be surprised at how many companies I speak to that have not done any keyword research. The result of not doing research in an online marketing strategy is that your company winds up being identified for…