Douglas Karr's Articles on Martech Zone
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Email Marketing & Automation
Why Have People Stopped Following Your Brand?
One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email.…
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Marketing & Sales Videos
The Message Cloud Combines Contextualized Messaging to In-Store Mobile Experiences
SmartFocus announced at the Mobile World Congress today that it will be offering the world’s first virtual beacons. The virtual beacons allow for proximity-based marketing without difficult hardware integration or maintenance. Companies can trigger micro-location messaging to enable a contextual experiences using just a floor plan. SmartFocus’s Message Cloud technology gives brand marketers a holistic view of their customers, enabling…
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Marketing Infographics
3 Astounding Stats Supporting Social Selling
One of the common traits I continue to see in the most effective business development people or sales staff is that they’re incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that Doug most likely knew everyone in the…
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Analytics & Testing
Keep Watch on Your Online Competition with Rivalfox
Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a SaaS solution that puts cutting-edge competitive intelligence into your hands. We believe that by learning from your competitors, you can…
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Content Marketing
Time to Rap About Your Business (Don’t Miss Mine)
It started with a Tweet… Douglas Karr Rap Tribute https://t.co/oPodYLEZnQ @martech_zone #rappitt http://t.co/gVR64opiLM — Rapp Itt (@rappittmusic) March 10, 2015 To say I was blown away is an understatement. I couldn’t stop laughing at how well this rap was written and I was researched by someone I had never met. That someone was Dan Stokes. Dan started Rappitt.com and being…
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E-commerce and Retail
The Rise of E-commerce: How Online Shopping is Reshaping Retail in 2015
The retail industry is undergoing a significant transformation, driven by the increasing shift to online shopping. E-commerce has evolved from a convenient alternative to brick-and-mortar stores into a dominant force shaping consumer habits and business strategies. With more consumers turning to digital platforms to fulfill their shopping needs, traditional retailers are facing unprecedented challenges and opportunities. The Shift to Online…
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Marketing Infographics
14 Troubling Trends with Agencies
Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing…
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Social Media & Influencer Marketing
Have You Created a Call-To-Action Button on Facebook?
I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically…
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Marketing Infographics
How to Correct 4 Mobile Marketing Mistakes You’re Making
On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks atFormstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team atFormstack recently released this infographic that lists 4 common mistakes…
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Content Marketing
Crank Up Your Content Marketing by Identifying These 6 Gaps
I had the pleasure of developing and giving a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. My specific topic is a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While the quality of content is paramount…
