Douglas Karr's Articles on Martech Zone
-
Content Marketing
Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread…
-
Marketing Infographics
Responsive Design, Getting it Right
According to Wikipedia, responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Responsive design is becoming very popular since it doesn’t require the designer to generate multiple interfaces to…
-
Marketing Infographics
More Data, More Challenges
Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and…
-
Email Marketing & Automation
The Email Service Provider SaaS Pricing Penalty
We’ve had some ups and downs as we look for a good email service provider. Many email service providers simply don’t have the integration tools we need to automate our email sends (we’ll have some news on that soon)… but the biggest problem we’ve had with our email program is the ability to match monetization with the cost of the…
-
Marketing Infographics
10 Steps to Brilliant Social Customer Service
We’ve written about the growth of social customer service in the past, and we continue to push our clients in that direction. Social customer service is an expectation of your customers and a fantastic opportunity for your marketing efforts. What’s better than helping a customer in the public spotlight where everyone can see how great a company you are? The…
-
Content Marketing
Should Your Business Be On Pinterest?
This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on…
-
Content Marketing
Revolve Camera: A Dolly System for Your iPhone or DSLR
We’ve written about the basic video recording equipment every business should have if they wish to record quality videos for their business. If you’ve ever watched studio quality video, though, you’ve noticed the track and dolly systems that they deploy to provide unique, smooth mobile shots. For $99, you can now have the Revolve Camera Dolly system for your DSLR…
-
Marketing & Sales Videos
LeadSift: Use Social Selling to Acquire Leads
78% Of salespeople using social media outsell their peers. LeadSift has launched its cloud platform that scans millions of conversations across social media channels to find and deliver potential leads to businesses while also giving each lead a metric that classifies intent. It simplifies the concept of social selling and makes you and your team more efficient and effective in…
-
Analytics & Testing
Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…
-
Marketing Infographics
What Facebook Likes Reveal About Us
It’s hard to believe that by simply clicking a few likes, a platform can accurately predict much more about the consumers using it than they could imagine – but it’s true. This is the power of database marketing and may point to a fundamental flaw in many social media marketers’ logic. While we all wish to be treated as individuals,…
