Douglas Karr's Articles on Martech Zone
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Content Marketing
Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it’s still a viable channel. We’re seeing some nice return rates in the B2B industry – which has largely abandoned direct mail. Consumer-related direct mail is still a huge industry, though. Today, I…
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E-commerce and Retail
A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail. The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look…
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Email Marketing & Automation
Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to…
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Content Marketing
Dependencies of an Inbound Marketing Strategy
We’ve been consulting clients large and small for several months now and really believe that there are some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency on their overall marketing. A successful inbound marketing strategy may not include brand marketing,…
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Marketing Infographics
Is Social Media Turning Us Into Psychopaths?
Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a…
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Marketing Infographics
Social Media As A Crisis Management Tool
We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…
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Marketing Infographics
10 Twitter Mistakes
As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account! Twitter, like any other…
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Marketing Infographics
Post Your Way To Facebook Success
Really appreciate that this infographic from Pagemodo, Post Your Way to Facebook Success, focuses on great content, consistency and concludes by discussing the opportunity to post when others are not. I grow weary of best time to post nonsense. If businesses would stop chasing number of eyeballs and begin to focus where there is more potential, they would find better…
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Social Media & Influencer Marketing
Respect My Authority
A couple of years ago, I stopped looking for fans and followers. I don’t mean to say I didn’t want to continue gaining a following. I mean that I stopped looking. I stopped being politically correct online. I stopped avoiding conflict. I stopped holding back when I had a strong opinion. I started being true to my beliefs and focusing…
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Content Marketing
BugHerd: Point, Click and Collaborate on the Web
Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are. What if you could just pop open a browser app,…
