Douglas Karr's Articles on Martech Zone

Total articles: 4.004 | Page 319 of 401

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrSep 5, 2014

This Single Aspect of Sales Could be Losing Your Company $4 Million Annually

We tend to talk about sales by the revenue produced, but not by the losses when it's not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to…
Douglas KarrSep 5, 2014

The Rise of Purpose-Driven Social Marketing

You'll often find me in some huge debates online on anything related to politics, religion and capitalism... all the red-hot buttons that most people avoid. It's why I have personal and branded presences across social media. If you want marketing…
Douglas KarrSep 2, 2014

PaySketch: PayPal Analytics and Reporting

We have some colleagues in the industry that utilize PayPal for all of their transactions. Payment gateways and processors add quite a bit of fees on transactions, so PayPal is a simple, trusted approach to collect fees on subscriptions, downloads,…
Douglas KarrAug 31, 2014

Your Email Marketing Efforts Don’t Matter if You’re Not Mobile Optimized

As we were looking to improve our engagement, the very first thing we did was implement responsive email templates using our platform, CircuPress , to distribute the content ( Subscribe daily or weekly ). The change in statistics were nothing…
Douglas KarrAug 27, 2014

Beware of Guest Posts? A Publisher’s Perspective on SEO Abuse and Editorial Integrity

Let’s explore what’s gone wrong with guest blogging in the SEO world, how it can damage your site, and what you can do to protect your brand and your audience—drawing from my personal experience managing Martech Zone , where we…
Douglas KarrAug 26, 2014

Here’s How You Generate More Leads with Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands…
Douglas KarrAug 26, 2014

The Social Media Return On Investment You’re Not Measuring

Truth be told, many of the companies I've worked with have had difficulties tracking and measuring return on investment when it comes to social media. There are a couple of basic means of producing a value on the social media…
Douglas KarrAug 25, 2014

Does Your Business Follow Social Media Etiquette Best Practices?

Social media etiquette ... the expression makes me squirm. There's always someone trying to apply a set of rules to everything nowadays, and I can't stand it. Of course, there are unacceptable online and offline behaviors, but the beauty of…
Douglas KarrAug 24, 2014

57% of People Are Not Recommending You Because…

57% of people are not recommending your company because you have a poorly optimized mobile website . That hurts... and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard…
Douglas KarrAug 23, 2014

Tips to Writing Whitepapers that Drive Sales

Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you've attained from publishing it. Some whitepapers are better than others and I wanted…

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