Douglas Karr's Articles on Martech Zone
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10 Tips for Better Status Updates
As more and more companies adopt and improve their social media strategies, it’s getting much more difficult for your updates to be heard. I’m a huge proponent of evaluating each of your status updates for one simple thing… value. Is the information you’re sharing of value to your audience? If it is, you have a winner. Your status update is…
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Who Is Your B2B Buyer?
We see our clients struggle often with the tone of their content… they’re concerned that their content is too sophisticated or not sophisticated enough for their audience. We believe that a range of sophistication is most effective. Readers looking for high-authority content skim past the content that’s not of interest. They don’t judge the company nor the publication, they simply…
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WordPress Safety and Security
Our site is hosted on Flywheel and we’re also affiliates because we believe it’s the best WordPress hosting platform on the planet. Because of WordPress’s popularity, it’s become a popular target of hackers. That doesn’t mean it can’t be a secure platform, though, it just means that it’s in every user’s best interest to ensure they maintain the platform, the…
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Social Is the Problem, Not the Media
Yesterday, I heard a great story about friends and enemies. The story was about how it’s much more difficult to make a friend than an enemy. An enemy can be made in a matter of moments, but often our friendships took months or years to create. As you look to social media, this also an issue… you or your business…
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GM: You’re Doing Surveys Wrong
After driving my car a decade, I decided to go big or go home. Influenced by my Grandfather’s love of his Cadillac and remembering the weekend rides where he took us out… I bought my first Cadillac earlier in the year. The dealership I purchased from is fantastic… down-to-earth folks from the receptionist to the salesperson to the service people.…
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The Economics of Going Viral
I’m not a fan of companies risking it all on trying to go viral… most can’t get the formula down and risk too much. That doesn’t mean you can’t capitalize on the huge growth in viral videos, though. One HUGE statistic on this infographic from Masters in Marketing, The Economics of Going Viral, stands out… the advertising. Purchase consideration/intent increases…
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Who Looks at Banner Ads
I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it. A banner ad best performs…
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Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it’s still a viable channel. We’re seeing some nice return rates in the B2B industry – which has largely abandoned direct mail. Consumer-related direct mail is still a huge industry, though. Today, I…
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A Look at the Digital Future of Global Retail
Our friends at ExactTarget have released this infographic, A Look at The Future of Global Retail. The future of digital marketing is bright. The global retail brand’s consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look…
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Responsive vs Scalable Mobile Email Design
Yesmail Interactive published a whitepaper titled, Mobile Email Design—Marketing Fit for the Small ScreenOpens in a new window, announcing more than 36 percent of emails are opened on a mobile device, which is projected to continue growing year-over-year. As consumers continue turning to their mobile devices to check email, it’s more important than ever for brands to make calls to…
