Douglas Karr's Articles on Martech Zone
- Mobile Marketing, Messaging, and Apps
The Best Marketing Mobile Application! Version 3
The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of Martech. I believe it’s the best Marketing iPhone App out there (Android coming)! First up is the very slick redesign that incorporates a Facebook-like left navigation. It makes it simple to scroll and select the category or…
- Marketing Infographics
CISPA Is Not Dead
Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy. It lets the…
- Social Media & Influencer Marketing
The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m…
- Social Media & Influencer Marketing
How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms’ features like search and discovery tools, user-generated content (UGC), and influencer recommendations. Social media platforms have become essential for regional companies to connect with their audience, increase brand awareness, and drive sales. Statistics highlight the importance of social media for local businesses: Facebook…
- Email Marketing & Automation
Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide…
- Marketing & Sales Videos
Video: Market Like Beyonce (NSFW)
Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand. I always tell folks that it’s…
- Marketing Infographics
Your Social Media Marketing requires Images
The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must…
- Marketing Infographics
Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook’s complicated rules, but by how to create an app that actually does what they hope it will. Creating the perfect app is both an art and…
- Social Media & Influencer Marketing
Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to…
- Content Marketing
Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. One of the tools that Beth shares in her book that is super simple but really great is called Share as Image. For a few bucks, you can drag a bookmarklet into your…
