Douglas Karr's Articles on Martech Zone
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Content Marketing
Your Visitors Don’t Want to Learn More or Read More
Often times, marketers are so busy with getting more traffic that they don’t spend time improving the conversion percentages of the traffic they’ve already attained. This week, we were reviewing a multi-touch email program for a client of Right On Interactive. The client laid out some amazing campaigns but it suffered from low click-through rates and conversions. We noticed each…
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Paid and Organic Search Marketing
Because Google Said So
Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Google Search Console and…
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Content Marketing
RAMP: Easy Content Deployment Between WordPress Sites
We often set up a staging site for the client and then move the staging site into production. With WordPress, content is both file-based and found within the database. Synchronizing files is fairly simple, but synchronizing databases isn’t as easy. RAMP is a tool developed to help firms migrate their WordPress content between sites. RAMP allows you to make changes…
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Content Marketing
Reachli: The Visual Advertising Network
We’ve shared other content recommendation systems like Outbrain. What if your content isn’t textual in nature, though, and it’s more visual – like coupons, informational graphics, sales graphics, calls-to-action or photographs? Reachli is a visual advertising network. Reachli has over 70,000 advertisers that get over 3.5 million views on a monthly basis! Reachli has a proprietary pair-and-match technology uses keyword,…
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Social Media & Influencer Marketing
Social Media Explained with Coffee
Coffee is one of those incredible pleasures in my life that I can’t do without. I’m sipping on a freshly roasted dark French Roast right now, and it’s fantastic, brewed in my stovetop espresso maker. My best friends own a coffee shop. There’s nothing I love more than discovering some non-chain coffee house when I’m on the road. Most of…
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Social Media & Influencer Marketing
The Upper Class of Social Media is Failing Us
In my daughter’s high school they had an area that was sacred to seniors called the “senior rug”. The “senior rug” was a comfortable section built into an area in the main halls of her high school where the upper class could hang out. No freshmen or junior class were allowed on the senior rug. Sounds mean, doesn’t it? In…
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Marketing Infographics
How to Get More Shares on Facebook
Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in…
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Content Marketing
501 Copywriting Shortcuts by Amy Harrison
Amy Harrison, a copywriter for entrepreneurs and coaches, has been featured on the best copywriting blogs on the net. Amy has released an ebook for $17 that references of some of her favorite phrases and words as well as some words and phrases she noticed a lot of the blogging and copywriting giants using. The Copywriting Shortcut Guide Includes: 30…
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Content Marketing
Best. Press Release. Ever.
We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage…
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Content Marketing
APE: Author, Publisher, Entrepreneur
In preparation for our interview with Guy Kawasaki, I purchased a copy of APE: Author, Publisher, Entrepreneur-How to Publish a Book. I’ve read the majority of Guy Kawasaki’s books and have been a fan for quite some time (be sure to tune into the interview for the first time he tweeted to me… funny story!). This book is quite different,…
