Douglas Karr's Articles on Martech Zone
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Content Marketing
e-Reading on the Rise
We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends. People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those…
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Content Marketing
The Anatomy of Saving and Spending
As marketers, sometimes our biggest issue is getting over the purchase-decision hump. People don’t realize it, but there is a science to that event. While this infographic focuses on the view of the purchase decision of consumers, marketers should be focused on how they can help in the process through design, packaging, messaging and engagement. Observing abandoned shopping carts and…
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Content Marketing
Is Marketiphrasing a Great Strategy?
See how I did that? I took Marketing and combined it with Phrasing. Cute, huh? I’m not sure that anyone has made up a word for the marketing strategy to make up words… so I just did. The jury is still out whether or not I personally want to use this strategy (outside of this post). It seems that folks…
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Mobile Marketing, Messaging, and Apps
Martech Updated for Mobile and Tablet Browsers
If you’ve tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You’ll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full control over your mobile and…
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Marketing Infographics
Social Proof Your Website
Enabling your site for social media is one strategy, but actually building a social strategy around the community that gathers there is quite another. The two shouldn’t be mixed up… one is about tools, the other is about people. Keep in mind that there are many, many sites that don’t have all the new fangled tools, but have incredible social…
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Marketing & Sales Videos
Video: YouTube Video Revolution 2.0
I don’t know about you, but I’m starting to see a lot more advertisements on YouTube. As video becomes more affordable and impactful, it seems that every marketing strategy needs to incorporate it. Video is very unique in that it reaches virtually everyone. Not everyone reads, but everyone watches. And with YouTube installed on virtually every connected platform, there’s no…
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Marketing Infographics
Social Networking and Your Trade Show
If you had a chance to listen to our interview with Crystal Grave of Snappening, you know how much we appreciate event coordinators. There’s probably no tougher job in marketing since great event marketers work seamlessly across channels as well as work on hard-deadlines and execution. You don’t get a second chance with an event – you’ve got to master…
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Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…
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Content Marketing
WordPress for Small Business
While there’s a ton of folks in the industry that push WordPress, it can be daunting for a small business without tech savvy to take on building out their WordPress instance. This is a great infographic that walks a person or team through what they need to understand and setup when planning and implementing their WordPress site. I also love…
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Content Marketing
Your Spin Drives Scrutiny and Distrust
I’m 44 years old now and I always remember my parents and grandparents saying they’d never seen an uglier election… with each election. I’m not sure that elections actually get uglier, I think a possibility may be that we simply grow stronger in our beliefs and we don’t let as much slide. I find myself researching what politicians’ statements much…
