Douglas Karr's Articles on Martech Zone
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SourceTrack: Dynamic Call Tracking for Your Enterprise
We work with many large companies and a continued challenge is always how to track how leads are getting to their business. While businesses and consumers research and find many companies online, they still pick up the phone when they wish to do business. [youtube http://www.youtube.com/watch?v=tM4lMJ02YtA?rel=0&w=640&h=360] Call Tracking has been around for quite a while, but for businesses with thousands…
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Plan, Share, Collaborate and Distribute Creative Work
We’ve written about Digital Asset Management in the past. Widen, a Digital Asset Management company, has now partnered with ConceptShare. The pairing of these platforms allows you to plan, share, collaborate and distribute your creative work. This is a great pairing… enabling workflow processing around any digital asset – especially high-bandwidth, large video file distribution. ConceptShare is a Creative Operations…
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Tragedy and Social Media
Many of you don’t know me personally, but I was actually raised in Newtown, Connecticut. It’s an amazing little town that has grown dramatically but not changed very much since I lived there. When I was young, we used to have to see the movies at City Hall, visit the Blue Colony Diner for ice cream, and go to St.…
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The Perfect Basket Abandonment Email
We recently shared an infographic that provided evidence that the faster a sales representative returns a call to a prospective client via the web, the higher conversion rate. Not surprisingly, along the same line of logic… the folks at SaleCycle have found that the faster you get a shopping cart abandonment email sent, the higher the conversion rate! There are…
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Successful Strategies for Social Enticement
We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That…
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Adobe Social and the Adobe Marketing Cloud
When Adobe made the Omniture purchase, I was concerned that they would just give up on the analytics front and the products would be lost among their publishing tools. As we work with more and more clients and see the Adobe Digital Marketing Suite truly assemble, I’m starting to change my mond. Test & Target is a great platform and…
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Social Commerce Best Practices
This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform…
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Native Advertising in Context
It’s sometimes hard to keep up with all the marketing jargon these days, but here’s another one that you may begin hearing… native advertising. The term native advertising is getting considerable traction in the online advertising community, but its definition has been confusing until now. Native advertising is not advertorial. Instead, it contributes value to any page it graces by…
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How Speed Drives Sales Conversions
What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re…
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Should You Market to Keywords with No Search Volume?
Keywords are the common language between your prospect, your website and the search engine results you’re found in. They’re important because of their relevance and ability to convert. For a site like Martech, broad keywords may be important to drive visits. But that’s only because visits and overall popularity are the goal of this blog. For your business, visits shouldn’t…
