Douglas Karr's Articles on Martech Zone
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Content Marketing
Create a Free, Beautiful Website in Minutes
Installing and configuring content management systems, finding an agency you can trust, and getting a unique yet affordable design can be a huge challenge for a small business. If your company doesn’t have the resources or the patience to build out a professional site… IM Creator may be the perfect option for your small business. Your site is up in…
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Content Marketing
How to Avoid Site Migration Suicide
Our first question when a client tells us they’re going to develop a new site is whether the page hierarchy and link structure is going to change. Most of the time the answer is yes… and that’s when the fun starts. If you’re an established company who has had a site for a while, migrating to a new CMS and…
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Marketing & Sales Videos
Video: What is a Brand?
The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are…
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Analytics & Testing
Affordable and Robust SEO Monitoring
We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools just haven’t kept up. Scott’s team has embraced the change and really come up with a system that’s quite different……
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Content Marketing
Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I’m always surprised when I read an amazing page and there’s either no sharing buttons or it works improperly. If I click a share button and the title and description don’t come up, I’m typically too busy to make an edit and push it out…
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Mobile Marketing, Messaging, and Apps
Does Advertising in Social Games Work?
In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its first month alone. Marketers may try to snatch a piece of the gaming pie by slipping in some casual games…
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Social Media & Influencer Marketing
10 Takeaways From Gary Vaynerchuk’s Speech On Customer Retention and the ROI of Social Media
I’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t just blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter-of-fact style speech (warning:…
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Marketing & Sales Videos
Video: Social Media Revolution – The Parody
We’ve posted the series of social media revolution videos based off of Erik Qualman’s Socialnomics. They’re insightful and full of staggering statistics on how social media is changing the way we live, work and communicate with one another. This parody is too funny not to share, though. People say that when you touch on the truth… that’s when things get…
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Content Marketing
Why Content for SEO?
Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore.…
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Marketing Infographics
The Facebook Power User
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…
