Douglas Karr's Articles on Martech Zone
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The Dumbest Smart People on Facebook
This was one of those rants where I really wanted to take screenshots and share names... but I'm going to try to give these folks the benefit of the doubt. Hopefully they aren't the narcissistic idiots they came off as…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms' features like search and discovery tools, user-generated content ( UGC ), and influencer recommendations. Social media platforms have become essential for regional companies…
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Responsys Launches Interact Preference
As large marketing technology companies merge and acquire other applications into their product mix, there's often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want…
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Video: Market Like Beyonce (NSFW)
Just a heads' up that this video does have some colorful language. If you're at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk . I love the message that…
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Your Social Media Marketing requires Images
The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable…
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Elements of a Perfect Facebook Contest App
The first thing most business owners do when they want to increase engagement and Likes on their Facebook Pages is create a contest app. Yet so many people are confused not only by Facebook's complicated rules, but by how to…
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Share As Image: Highlight, Click and Share your Text
I got to do a book signing with Beth Hayden at Social Media Marketing World, author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest . One of the tools that Beth shares in her book that is…
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Infographics and Video: Online Search Behavior Survey
iAcquire conducted a three-part study on how people behave online - producing infographics for search behavior , mobile behavior and social media behavior . The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for…
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Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a…
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Embrace Your Inner Ray Liotta
As we were waiting on our layover from LA to San Francisco, Ray Liotta walked up to the flight. He chatted with some of the staff and sat down with a colleague. It was one of those moments that you…