Douglas Karr's Articles on Martech Zone
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How NOT to Pitch to an Influencer, Blogger, or Journalist
I recently received this email from a public relations (PR) professional asking if I’d cover their client’s latest acquisition on Martech Zone. The entire body of the email (minus the contact signature) read as follows: [Client Name] is expanding its…
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How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic…
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CELUM: Power Your Brand with Seamless Product Content Collaboration
Managing product and brand content across digital channels, partner networks, and internal teams can be overwhelming, especially for large manufacturing, retail, and B2B enterprises. Disconnected workflows, duplicated assets, and compliance errors waste time, impact consistency, and delay go-to-market speed. High-performing…
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The Four Universal Truths of Marketing: Based on First Principles
First principles thinking is a problem-solving approach that breaks complex issues into their most basic, undeniable truths, free from assumptions or conventional wisdom. Popularized by thinkers like Aristotle and later applied by innovators like Elon Musk, it involves questioning established…
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n8n: Automate AI Agents Without Limits – Build Smarter Workflows Fast
Modern teams face a relentless demand for efficiency, integration, and real-time intelligence. But stitching together systems, cleaning data, and operationalizing AI is often a tangled mess. Developers burn hours on repetitive logic. Business users wait days for changes. And workflows…
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MinutesLink: AI Meeting Notes That Empower Marketers, Sellers, and Agencies
Every meeting is an opportunity—and a risk. Whether you pitch a client, plan a campaign, or manage a remote team, missing a key insight or failing to follow up can cost time, revenue, or trust. Yet keeping up with detailed…
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The Impact of Web Hosting Speed on E-commerce Sales and Conversions
The bandwidth specified within the hosting company’s plan determines the speed at which customers’ web pages load. The slower they load, the higher the bounce rate. When curious visitors don’t stick around, they’re unlikely to convert into paying customers. Websites…
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How Mapping Software Raises Sales Team Output and Profits
Applying mapping software to sales processes is directly tied to more sales, quicker service delivery, and measurable cost reductions. Those gains come from visualizing data, optimizing travel, fine-tuning territory assignments, and feeding managers the facts they need. The following sections…
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Social Media Image Dimension Guide for 2025
It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even…
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How and Why to Duplicate Audiences in Facebook Marketing: A Strategic Walkthrough
Duplicating audiences in Facebook Ads Manager isn’t just a time-saving tactic—it’s a strategic move that allows advertisers to preserve valuable targeting insights while testing variations in creative, placements, bidding strategies, or campaign objectives. As Facebook (Meta) advertising becomes more sophisticated…
