Douglas Karr's Articles on Martech Zone
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Social Marketing for Travel and Hospitality
We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they've continued to increase growth. Led by Bryant Tutterow…
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Enterprise Social Media Management from Syncapse
In an enterprise corporation engaged in social media, there's a ton of activity. From support and sales conversations to marketing and promotions, conversations need to be properly routed, quickly responded to, and assured that they are handled properly. Almost every…
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Why Leveraging Infographics Is A Great Content, Social Media, and SEO Investment
The ability to capture and retain your audience's attention is paramount. So, what's the secret weapon that can help you achieve this in the most effective way possible? The answer lies in infographics, which have proven to be an invaluable…
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The Joy of Clicking
Ecommerce is a science - but it's not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn…
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Martech Featured in bizMarketing Magazine
If you get a chance, sign up for a subscription of bizMarketing Magazine . They recently republished our article on the growth and future of SocialTV . It was great seeing us in the publication, and the digital magazine was…
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How to Improve Google Adwords Quality Scores
Some companies invest a sum of money into Google Adwords only to find their budget gone and no business acquired. While it appears on the surface that Google Adwords is simply a bid to the top system, it's not. There…
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Google Launches Google Tag Manager
If you've ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits…
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Is Adobe SiteCatalyst Losing Steam?
We've got a few clients on Adobe SiteCatalyst... but I'm not sure how many are really in love with the platform and how many plan on keeping it. SiteCatalyst, like other analytics platforms, limit the number of visits they'll store…
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Ticksy: Simple, Inexpensive SaaS Customer Support
In our interview with Formstack on Friday, we discussed how great apps continue to hit the market that offer inexpensive solutions that can grow with your business. As I was writing to a developer on an issue we had with…
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Punching Through: Strategies to Assess and Respond to Vocal Minorities and the Echo Chamber Online
The phenomenon of a vocal minority wielding disproportionate influence on public perception and business decisions has become increasingly prevalent. Often, these small groups can generate a level of noise that belies their actual size, leading businesses to make hasty or…