Douglas Karr's Articles on Martech Zone
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D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies…
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An E-commerce Plugin For WordPress: WooCommerce
If you haven’t had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building out custom themes from the ground up. WooThemes has released a very clean, comprehensive and simple to use ecommerce integration…
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Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I’ve attended – Webtrend’s Engage, ExactTarget’s Connections, Social Media Marketing World, and BlogWorld Expo – I’m always blown away by the number of moving parts and how seamlessly these organizations put them together. I am not an event planner. I can barely juggle more than a client at a time,…
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We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin’s latest book and it’s a fabulous little manifesto. From the inside sleeve: Godin’s argument is that the choice to push all of us toward a universal normal merely to…
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7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne is a self-publishing promotions expert. After retiring as a teacher, she’s written a series of books… and in the process…
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Local Search Optimization Does Not Preclude National or International Optimization
Some of our clients push back when we mention local search optimization. Since they’re known as a national or international company, they believe that local search optimization will hurt their business rather than help. That’s not the case at all. In fact, our work has generated the opposite results. Winning local search results can improve your chances of getting ranked…
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We are Indentured Servants for Google
The online industry is pretty strange. If you develop and curate the world’s largest encyclopedia off of volunteer labor, you’re seen as a hero. If you send people free invitations to test and respond to your beta software, you’re not just a hero… you’re also cool. However, if you pay someone pennies on the dollar to do work, you’re abusive…
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You Don’t Pay for Social Media Consultants
With the wide focus of Martech Zone, I may not get the social amplification that a great blog like Convince and Convert gets (Great post from Jay!)… but I do appreciate the community we’ve built here at Martech Zone. The most recent SurveyMonkey Poll we added on social media strategies fills me with pride… you folks are sophisticated marketers! You’re…
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WordPress rel=”prev” and rel=”next”
Quite a few years ago, folks would fine-tune their pages using a technique called nofollow. Basically, if you wrote rel=”nofollow” within an anchor tag (a link), the theory was that the search engine would ignore that link and ignore the next page. It’s been used extensively by sites like Wikis and within comments so that user-edited links wouldn’t be abused…
