Douglas Karr's Articles on Martech Zone
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Oh Uh… Google Just Launches the SEA Industry
1.webp” alt=”” title=”Search Engine Assassination” width=”283″ height=”424″ class=”alignright size-full tie-image10616″ align=”right” />Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking. While the entire industry…
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SEO Doesn’t Stop with Your Site
1.webp” alt=”” title=”up-arrowchart” width=”250″ height=”228″ class=”alignright size-full tie-image10539″ align=”right” />From time to time, DK New Media has room in our busy schedule to assist our partner companies. We blog about some, have them on the radio show, have designed some infographics for others, and we give away software licenses (we just sent out a bunch for our social media monitoring)…
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Visits up 25% Since Redesign
We still don’t have Martech Zone exactly the way we’d like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30%. That doesn’t include the additional traffic that we’re experiencing from our new weekly newsletter (subscribe above). 1.webp” alt=”” title=”traffic-design” width=”591″ height=”264″ class=”alignnone size-full tie-image10535″ /> Design…
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Hold Companies Accountable
I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…
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The iPad Hype… Why You’re Next
1.webp” alt=”” title=”Flipboard iPad” width=”150″ height=”150″ class=”alignright size-thumbnail tie-image10524″ align=”right” />We had a couple folks complain that the blog had an issue on the iPad where they actually couldn’t read the posts. This was about the tenth person that complained about our blog and the iPad so I finally broke down and we purchased a few. One is for me,…
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Conversions: Meet the Intent of your Visitor
It may seem like an obvious question, but it when your site is designed to respond to the intent of each kind of visitor you’re able to convert more. Visitors will come to your site for a number of reasons: 1.webp” alt=”” title=”circle-in” width=”100″ height=”100″ align=”right” class=”alignright size-medium tie-image10471″ /> Seeking Information – both clients and prospects may be looking…
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Do Not Track: What Marketers Need to Know
There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track?…
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Bob Prosen Launches Small Business Accelerator
A few years ago, I read and thoroughly enjoyed Kiss Theory Goodbye, a book from Bob Prosen that provides sound advice for businesses. Bob’s business leadership and management training programs have dramatically increased performance and profitability and changed the culture at Sabre, Hitachi, Sprint, AT&T and hundreds of small businesses across the nation. Bob’s consulting and training are now in…
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Integrate WordPress and Blog Talk Radio
1.webp” alt=”” title=”Blog Podcast” width=”200″ height=”300″ class=”alignright size-medium tie-image10401″ align=”right” />We’ve had our radio show going for a couple months and continue to build a great following thanks to Blog Talk Radio. Most recently, friends Erik Deckers and Kyle Lacy were on to discuss their latest book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. We’ve…
