Douglas Karr's Articles on Martech Zone
-
Context, Vision and Sharing Stupidity
As I drive down the highway, I think it's nothing short of a miracle that I make it to work alive and (almost) on time. I think it's nothing short of a miracle because when I'm not working with very…
-
Big Data Brings Marketing Big Numbers
IBM has released an infographic developed from some released use case data . Today's rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured…
-
The Gold Standard of Content Marketing
Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want.…
-
Statdash: Build the Ultimate Dashboard
It seems like each day we're having to add another tool to monitor some new metrics that provide feedback on our clients. Over time, we've collected a number of SaaS subscriptions that we're logging in and out of on a…
-
Rise of the Visual Social Networks
Flickr, Pinterest, Instagram, Path, Facebook and Twitter are all focusing quite a bit of attention on visuals. It's long been understood by marketers that visuals are essential to all content marketing efforts - but not it appears more important than…
-
Why Don’t You Know Who I Am?
It's important to prequalify our marketing prospects to ensure we are getting the right customer. If we sign the wrong customers, we immediately know because our productivity lags, meeting volumes increase, and more and more frustration enters the relationship. We…
-
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence , and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have…
-
You Are Not the Fortune 500
Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging : With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook,…
-
Nonprofits and Social Media Results
We've worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets... zero or tons. With both, I've honestly been surprised at how few have incorporated social networking and social media into…
-
Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…