Douglas Karr's Articles on Martech Zone
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Visibility and Rewards through Influence
Mark Schaefer's 1 is one of the first serious attempts to map the terrain of online influence and explain why it matters in the modern business landscape. Long before influencer marketing became a standard line item in marketing budgets, Mark…
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CMO launches an Interactive Guide to the Social Landscape
CMO.com has launched a very detailed interactive guide to the social landscape for 2012. The guide walks through each social platform, from bookmarking to networking, and details how the medium assists with customer communication, brand exposure, traffic to your site…
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B2B Profiling and Prospecting with Mintigo
After leaving the newspaper industry, one of my first jobs was developing prospect databases for B2B vendors. Using some third party tools, we developed a means to develop a custom index on firmographic traits on your client base. In other…
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Don’t Blame the CMS, Blame the Theme Designer
This morning I had a great call with a potential client about their inbound marketing strategies . They mentioned that they were meeting with a firm to develop their website. I had noticed prior to the call that they were…
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The Art of Clients Falling in Love
On the way to work yesterday, I listened to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love . Joe said there were three key elements to falling in love... commitment, intimacy, and passion. https://youtu.be/TtOG4wXdv8c?si=WSdX_iLsKtkME9i6…
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How Information Overload is Hurting Productivity… And How To Cope
The influx of information can be overwhelming. With the advancement of technology and the need to stay connected, employees often struggle to manage the constant data flow. The phenomenon, known as information overload , significantly impacts productivity and the quality…
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We’re a Top 10 Social Media Blog!
It's always amazing to be recognized by your peers - but today really takes it up a notch! Michael Stelzner's Social Media Examiner blog is, by far, one of the most popular, well-branded and well-managed social media blogs on the…
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Moneyball: 7 Marketing Lessons Learned From A Book About Baseball
Michael Lewis’s Moneyball is often cited as a sports story. Still, at its core, it is a management and analytics parable that applies just as directly to marketing as it does to baseball. The book chronicles how the Oakland Athletics,…
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PIPA/SOPA: How Free Content Might Kill Us
Many companies are blacking out their sites in an effort to fight the Protect IP (PIPA)/SOPA Act that's under review here in the United States. Rather than climbing onboard the wagon and shutting down my site, I thought it would…
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What Digital Technology is Killing
The digital age has ushered in significant transformations, rendering several technologies obsolete while simultaneously revolutionizing others. This infographic video from Eric Qualman lists almost 50 different technologies that are now obsolete or transformed by digital media. https://www.youtube.com/watch?v=Nwwq3l39lqk Research for Eric's…