Douglas Karr's Articles on Martech Zone
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The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog, I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what’s written here… but I support the fact that we all have different perspectives on the…
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Marketing Automation with Aggregation and Syndication
We like to use big words in the marketing industry… aggregation and syndication are a couple of them – and they’re very important. Aggregation – allows you to collect content from other sites and display them in yours. They could be from a blog, news feed, podcast, or social feed. Aggregation can be a great tool to use to keep…
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Technology Marketing: The Apple Formula
Technology marketing, as opposed to marketing technology, is the way that products and services in technology are positioned to potential customers. Since our world and lives are moving online… the manner in which technologies are fantastic, leading examples of how to brand and market overall. It’s difficult not to think about technology marketing without speaking to Apple. They are fantastic…
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Autoupdates Failing on WordPress? FTP Failing?
1.webp” class=”alignright” align=”right” border=”0″ alt=”WordPress” />Recently, we had a client that configured their own servers for use with WordPress. When the recent 3.04 security update came through, there was some sense of urgency to getting this version installed on all of our clients. However, this particular client always required that we upgrade WordPress manually… a process not for the faint…
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5 Ways to Kill Your Competition with Content
Someone asked on Quora if their blog could compete in an overly crowded segment of the blogosphere. The question was too good to answer there… I wanted to share my answer with all of you. 1.webp” class=”s3-img” border=”0″ alt=”300-charge.png” /> Of course they can compete! Great content will always rise to the top, regardless of how crowded the space is.…
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We Only Value Tools We Can Use
This week has been a rough week… lots of stress, lots of change, and mostly a lot of progress. At 42 years old, I’m pretty set in my ways but I had an event this week that really hit hard. I’ve been saying for quite a while that social media is an incredible amplifier – but that companies who were…
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How to Let Customers Drive Your Next Campaign
A few weeks ago, we installed Ooma – a VOIP solution for a home or small business. It’s pretty amazing – even integrating Google Voice (which is our company phone number). Today, we received this email and I instantly loved it. 1.webp” class=”s3-img” width=”300″ border=”0″ alt=”Ooma Survey” /> That question is the only question you really need to ask your…
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We’re Sliding Back to Eyeballs
If you belong to LinkedIn, Twitter, Facebook, or YouTube, your user interface always includes recommendations for others to connect with or follow. I find this disturbing. I’m not excusing myself on this, either. I’m always looking to grow my online following and promote it at every chance. Go to any site with a company or person seeking authority online, and…
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Maybe You’re Just Not Good at This
Every once in a while you’re blessed by someone who takes the time to thank you after you do a speech. I joke with folks who tell me how great a session was by letting them know I’ve never been good at ballet. It always gets a chuckle, but there’s a story behind it. I actually do love to dance.…
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The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
