Douglas Karr's Articles on Martech Zone
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Add a Links Page to your WordPress Template
We were working on a client site today to add an iPad Cover Review list to the site. Rather than listing them all out in a page or a post, we decided to build a template page that pulled one…
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Email Best Practices for the Holiday Season
Consumers love email marketing. In fact, when surveyed , consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you…
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Nokia Advertising… Windows Phone Next
Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. People shouldn't be counting out either organization just yet. First, Nokia dominates the international market (40%)…
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When Disaster Strikes!
The last 48 hours haven't been fun. Technology is a fantastic thing, but it's never perfect. When if fails, I'm not sure there's really that much preparation you can have... but you do have to react. You may have noticed…
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12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey , over 1,600 people registered!!! The webinar was a joint webinar with John O'Connell , a PR and Communications consultant from HNTB . I've modified my presentation into a…
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How the Tablet is Changing Enterprise
As more and more companies invest in cloud technologies, the only tool necessary to work remotely is a tablet. It's getting easier and easier for me to work with nothing but my iPad. In some ways, I think the applications…
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Poll Results: How Optimistic Are We About Apple?
Last week's poll came at a solemn time but it had to be asked... do people think that Apple would survive without Mr. Jobs at the helm? It's an important question for folks in the marketing industry for a few…
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Don’t Discount Traditional PR
We're presenting at a regional conference today and I'm listening to a PR presentation. Public relations has taken a hit economically, but the PR agencies that have developed strong relationships with major media are thriving. Our agency has partnered with…
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Why I Give Companies—and People—the Benefit of the Doubt
Throughout the history of Martech Zone, one principle has guided my work more consistently than any other: give people and companies the benefit of the doubt. That outlook shapes not only how I write about marketing platforms but also how…
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Thank You, Mr. Jobs
My obsession with Apple started when my friend Bill Dawson and his wife, Carla Ybarra-Dawson bought me an AppleTV. That was the beginning... now my kids have MacBook Pros and iPhones, and my office is filled with Cinema Displays, iPads,…