Douglas Karr's Articles on Martech Zone
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Consumer vs Business Behavior in Social Media
SurveyMonkey surveyed decision-makers in U.S. businesses with less than 1,000 employees and consumers to understand their use of social media, particularly Facebook, to interact. A SurveyMonkey online survey was used to collect and analyze the data, and the results were…
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D&B360 Makes CRM Workflow More Powerful
Dun & Bradstreet has long been the gold standard of quality business data. I've been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360 , that provides access online directly to D&B's data.…
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An E-commerce Plugin For WordPress: WooCommerce
If you haven't had the chance yet to work with WooThemes, a fantastic theming membership for WordPress themes, you should. They do some amazing work. We had a developer package with them for quite a while before we started building…
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Event Planning and Marketing Blueprint
When I think back on some of the incredible events I've attended - Webtrend's Engage, ExactTarget's Connections, Social Media Marketing World, and BlogWorld Expo - I'm always blown away by the number of moving parts and how seamlessly these organizations…
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We Are All Weird
As soon as I saw that there were only limited copies of We Are All Weird out for sale, I knew I had to order a copy. This is Seth Godin's latest book and it's a fabulous little manifesto. From…
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7 Lessons Learned in Promoting Your Writing
We were excited to book Jo-Anne Vandermeulen on our podcast but about 20 minutes in, our Internet access went down and we had to discontinue the show. It was disappointing since we were really getting great advice from Jo-Anne. Jo-Anne…
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MyRepono: A Simple, Affordable Offsite WordPress Backup Plugin
I didn't have a WordPress backup plugin for quite a while. So... the first time that I lost my WordPress database was a nightmare! It was my fault... I was making some updates to the database and dropped the entire…
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Does a Subscribe Dropdown Work?
When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it's been incredible. While we used to get a…
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Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I'm always suspicious when I see a blanket statement that one channel is better than all the rest... as if you…
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Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg
One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some…