Douglas Karr's Articles on Martech Zone
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Content Marketing
The Greatest Marketing Technology Ever
No, I have nothing to sell you. Rather, I want to remind you of a profound truth you may have forgotten: that the most powerful tool for marketing your business efficiently is one you already have. It’s the world’s most advanced computational engine – your own brain. The call to actually use your own noggin is one we hear all…
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Be Selfish About Selfless Networking
This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment. Technology firms I work with always get an earful from me. I always report problems,…
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Content Marketing
Blogging for Business
If you weren’t at the Webtrends Engage 2010 conference, you missed an incredible business intelligence conference. Engage is unlike any other company conference I’ve been to. The objective is to provide customers and industry professionals with exposure to some of the best and brightest experts throughout the online industry. Register for next year’s Engage in San Francisco – they always…
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Analytics & Testing
Tracking Multiple WordPress Authors with Google Analytics
I wrote another post on how to track multiple authors in WordPress with Google Analytics once before, but got it wrong! Outside the WordPress Loop, you’re unable to capture the author names so the code did not work. Sorry for the fail. I’ve done some additional digging and found out how to do it smarter with multiple Google Analytics profiles.…
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Dear AT&T U-Verse
Dear AT&T, I’m already a customer of yours. I have both home phone and DSL through you (previously SBC). I like the service but wish to upgrade the DSL as well as take advantage of the great TV service you have. You see, my apartment only offers a basic package and I’d like to upgrade. For the last couple years,…
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Paid and Organic Search Marketing
Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well… real-time analytics will definitely play a role. Content farms are publications sites that publish content to grab search engine traffic for profit. Hmmm… sounds a little like blogging for search to me.…
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Analytics & Testing
Webtrends Augmented Reality Demo
If you don’t see the following video, click through to see an augmented reality mashup utilizing Webtrends! This is a great demonstration of the utilization of analytics and offsite activity seen at Webtrends Engage 2010 conference. The camera finds and tracks the badge, updates Webtrends, and – in real-time – displays the latest attendance specifications!
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Just Dance
There’s a Lady Ga-ga song that’s been out there for about a year now called Just Dance. I can’t get it out of my head. I’m not a huge fan of the Ga-ga-ooh-la-la… but all Top 40 hits make my daughter turn up the radio and begin singing. I can’t help but sing along. Just Dance appears to be a…
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Paid and Organic Search Marketing
Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Semrush. Many designers and web developers discount the value of search…
