Douglas Karr's Articles on Martech Zone
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Why Google Doe$n’t Care
Read Write Web has an article on content farms and the impact on search. We discussed content farms at an executive roundtable at Webtrends a bit as well... real-time analytics will definitely play a role. Content farms are publications sites…
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Search Engine Optimization Haters
I was working with a client on how to tweak their blog posts for increased search engine traffic. It's incredible how a slight title, meta description, heading, or content adjustment can have. We selected a blog post previously written, made…
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread . Like so many email programs nowadays, my email application automatically blocks images. As a result, here's what the email looked like: Not too compelling... especially for a beautiful email that...
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The Cobblers Children Have No Shoes
Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site…
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Reading Between the Clicks: What Digital Body Language Reveals About Your Customers
Digital communication now defines how customers and businesses connect. Steven Woods’ Digital Body Language: Deciphering Customer Intentions in an Online World reveals how to interpret the online behaviors that replace traditional, face-to-face cues. It is a guide for marketers and…
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5 Keys to Your Successful Personal Brand
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand... and ultimately profit from it. This may be a topic that's better answered by friend Dan…
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Not All SEO Professionals Are Created Equal
While I was at a content management platform I cofounded, I was often confronted by SEO professionals who liked to challenge every little thing across the application. At issue was that these folks were used to working on a set…
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How to Move Your Blog and Retain Search Momentum
If you have an existing blog, chances are that you have search engine authority built to that domain or subdomain. Typically, companies simply start a new blog and abandon their old one. If your old content is lost, this could…
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Causes: Charity + Facebook = WIN!
I'm not a fan of Facebook , that probably won't change anytime soon. Aside from the ridiculous ads that won't go away no matter how many times I ask (see screenshot below), Facebook is a closed system - they want…
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5 Keys to B2B Blogging
This week I'm working on a presentation for the Webtrends Engage conference. My topic is quite specific and the time slot is very brief (10 minutes), so it's challenging me to do one heck of a presentation! I've been asked…