Douglas Karr's Articles on Martech Zone
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The Gap in Marketing Technology?
Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year.…
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Why Bing Wins Video Search over Google
Google may be paying a little too much attention to text. Take a look at the stark difference between Google’s video search results and Bing’s video search results. I don’t often give Microsoft credit in the usability department – but they nailed this one! Google Video Search Results Bing Video Search Results Bing Video Search Player Here’s a rundown of…
- Marketing & Sales Videos
Vendor Client Relationships in Real Life
My favorite client story is one where a client told me that my hourly rate was twice what my nearest competitor was. I told him I’d be glad to meet that rate but the work would take twice as long. He paused for a few moments as it sunk in… Don’t you wish you could take those great haggling techniques…
- Content Marketing
Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee. Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and quite a bit of development) to piece together a social and search campaign that would get Indianapolis’ name all over the…
- Marketing & Sales Videos
What’s the ROI on Headaches?
Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for…
- Marketing & Sales Videos
Bing It On!
Microsoft is taking Google head on with a word that’s been synonymous with search and Google = relevance. Here’s the first commercial that Microsoft is running. I truly hope that Microsoft can aggressively challenge Google with Bing. For the last few days, I’ve used it as my default search engine, and I’m getting relevant results – that’s the name of…
- Social Media & Influencer Marketing
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…
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Pink: When Business Is Bare
When my 15 year old daughter came home with a Victoria Secret bag in her hand I almost had a stroke. I welcome all the comments in this post about how terrible a father I must be and that I should better monitor my daughter’s buying habits. Honestly, I didn’t think there was any reason for her to shop at…
- Content Marketing
Brand Perfection is Dead
In the past few weeks I’ve spoken with quite a few companies who are trying to deploy strategies to overcome negative search engine results regarding their companies, products or services. It used to be possible to maintain a perfect brand years ago. If bad things happened, you could pay to get rid of the problems or sweep them under the…
