Douglas Karr's Articles on Martech Zone

Total articles: 4.108 | Page 385 of 411

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJan 1, 2009

Resources versus Resourcefulness

I happened across a video of Tony Robbins at TED that was pretty inspiring. One of his lines really rang true with me personally: Resources versus Resourcefulness One of the most fulfilling jobs I ever had was being an Integration Consultant for ExactTarget. At the time, ExactTarget had a fairly limited application programming interface (API) but our clientele was growing…
Douglas KarrDec 30, 2008

My Six Word Resume

Inspired by this post from G.L. Hoffman, this is my blog’s six word resume: Tirelessly finding answers. And sharing them.
Douglas KarrDec 28, 2008

Predicting Readership

If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my…
Douglas KarrDec 27, 2008

You Know You’re a Smippy When…

You know you’re a social media hippy (smippy), when: 1.webp” alt=”Smippy” title=”Smippy” width=”180″ height=”300″ align=”right” class=”alignright size-medium tie-image3273″ />You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social…
Douglas KarrDec 26, 2008

Interspire Inspiring Sophisticated Email Marketing

This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5)…
Douglas KarrDec 21, 2008

Marketing in a Tough Real Estate Market

1.webp” alt=”Connecting Real Estate Agents to Home Buyers” title=”Connecting Real Estate Agents to Home Buyers” width=”200″ height=”61″ class=”alignright size-full tie-image3241″ />Utilizing online technologies as a medium for commerce is a growing niche. Consumers are getting much smarter about using social media to help educate themselves on purchase decisions. With a housing market here and nationally in the dumps, it’s only…
Douglas KarrDec 18, 2008

Is the Google Cookie Crumbling?

1.webp” alt=”Google Error” title=”Google Error” width=”282″ height=”119″ class=”alignright size-full tie-image3217″ />I have this theory that nothing is infinitely scalable. Successful businesses often outpace their ability to manage the growth, technologies that work great at a small scale seldom do the job at a huge scale… even employees are often promoted beyond their capabilities. Google has seen unprecedented growth the last…
Douglas KarrDec 16, 2008

Engagement Is NOT A Marketing Key Performance Indicator (KPI) for Most Companies

Don’t believe me? How much money does your company make from comments? How much money does your company make from those people who comment? How much money does your company make from people that comment on your social media posts? Probably none. Engagement, as measured by comments or participation, is nonsense for the vast majority of businesses. Many experts will…
Douglas KarrDec 11, 2008

HD Video can be part of your Marketing Strategy

One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in…
Douglas KarrDec 8, 2008

Social Media and Happiness

Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: 1.webp” alt=”” title=”happiness” width=”370″ height=”310″ class=”aligncenter size-full tie-image3175″ /> New research shows that in a social network, happiness…

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