Douglas Karr's Articles on Martech Zone
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Content Marketing
Is Education The Answer?
I asked a question on Ask 500 People that received an interesting response. My question was: Are colleges just an organized means of passing ignorance from one generation to the next? First, let me explain that I worded the question to really spark a response – it’s called link-baiting and it worked. Some of the immediate responses I received were…
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Saving a Dime to Spend a Dollar
Last night I watched the beginning (but missed the rest) of Oprah’s Big Give show. I loved the premise – provide someone with $2,500 and the person who does the best job at raising the most money wins. At the heart of the show was that you had to go and meet the person or people you were helping. As…
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Protecting Your Online Persona
As the world is digitized and every word you say and act you do is bound to be caught on video, it’s important that you police yourself. This is key for businesses who wish to open their marketing efforts to blogging and social media. While meeting a colleague at a baseball game and having them see you boisterous and drinking…
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E-commerce and Retail
Where’s the Next Button?
Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…
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Email Marketing & Automation
How to Guarantee Your Site is Blacklisted for Email
We were reviewing one of our clients’ sites today. They’re going to be moving to our email integration soon – which is a good thing. I’m guessing their websites are probably already blacklisted… here’s why… They have a contact form on their website. It’s nice enough, a bunch of fields to send all your personal info to them to sign…
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Marketing & Sales Videos
Video >= Images + Stories
People don’t read. Isn’t that a terrible thing to say? As a blogger, it’s especially disturbing but I have to admit that people simply don’t read. Emails, websites, blogs, whitepapers, press releases, functional requirements, acceptance agreements, terms of service, creative commons…. no one reads them. We’re busy – we just want to get to the answer and don’t want to…
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Paid and Organic Search Marketing
What Search Engines Read…
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page.…
